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I would like to share my first video guest lecture at KTH from Electrolux about their perspective of open innovation. Let’s extend and share our knowledge about this phenomenon to promote creation and improvement.

Electrolux is a leading global appliance company from Sweden since 1919, which is present in more than 150 markets, including the brands AEG, Anova, Frigidaire, Westinghouse and Zanussi. They sell more than 60 million household and professional products and is the only appliance manufacturer in the world to offer solutions for both.

The Open Innovation Strategy according to Beatrice Maestri is to create new value, new products, new services and new experiences for customers. They define innovation as new business opportunities and a new way to interact and work with each other. In short: A new way to do business. Therefore, a important point is the exchange between internal and external networks but with the main focus on people.

Open Innovation provides new technologies, new ideas, additional competencies and new and other markets. Due to fast innovation processes and the speed behind new trends, it is a common need to outsource. As Beatrice Maestri mentioned: “It is not possible to be an expert of everything”.

Access to vital information for decision making, flexibility of skills and influencing innovation in an ecosystem are benefits of open innovation for Electrolux. To capture this benefits, they defined roles and responsibilities to deal with open innovation. A team of 5 people is working full time on open innovation to capture new innovative business solutions to create new value for their customers.

According to their vision: Unlock universe’ potential.

A key challenge is therefore for the open innovation team to move beyond the trusted network and to find brokers. Brokers are the intermediate connection of the company and innovators outside. According to Beatrice Maestri, they cluster Broker in “DNA”, for example industrial, academic, media, etc., to match and rank brokers. At first they focus on a balanced portfolio of brokers, then they launch – create perfect match between needs and brokers, afterwards they scout, screen, OIB, Brokers Activity and at the end is the management of brokers.

It was a nice experience to see what is possible nowadays, as i already mentioned that it was my first video guest lecture. The whole presentation was well structured and  gave a good impression of Electrolux’s open innovation strategies and how important it is to treat and involve open innovation. Thank you again Beatrice Maestri for sharing this knowledge and strategies with us in the course #ME1033 Open and User Innovation at KTH!

References: http://www.electroluxgroup.com/en/electrolux-in-brief-492/

 

 

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I would like to share my experience of being part of the Stockholm biohacking community. Last summer I implanted an 880 byte 13.56 MHz NFC chip in my left hand. It was nothing planned but happened one afternoon when I attended a biohacking event at Epicenter, an innovative environment and flexible office space for startups, and listened to Hannes Sjöblad talking about microchips and I felt “Hey, why not?”. 30 minutes later I had a chip under my skin, and just like that, I became a cyborg.

The biohacking community in Stockholm is fairly strong, compared to other countries where there seems to be a generally bigger skepticism towards this kind of human-technology interaction. With Hannes Sjöblad (Epicenter) as front person, there are seminars and meetups dedicated to biohacking. Being an early adopter of experimentation with emerging technology, Hannes calls himself a biohacker activist.

So, what can the microchip implant be used for? I am able to use it whenever there is a NFC card reader, meaning an entrance where one’s card doesn’t have to be swiped but just blipped. I can also use it as tiny storage, for example keeping my business card or Linkedin-link (even funny videos or other unnecessary stuff). SJ (Swedish train company) also support the chip technology for tickets, as well as several gyms and airlines. In the future, the chip will hopefully substitute both wallet and keys. But to be honest, I got it out of curiosity and just for fun, the small scar reminds me not to be afraid of trying new things and always keeping my passion for tech and innovations. Also, it’s a great ice breaker!

Right after I had the chip implanted. Now there is just a tiny scar. 

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innovation workshop

 

On the 31st of October I went together with some other people from my class in EIT Digital to an event held by ICES, The KTH Innovative Centre for Embedded Systems.

This was a day-long workshop focused on how to improve innovation within Cyber-Physical Systems and Industrial IoT domains. There were participants from both companies and academia present.

The workshop started with a short introduction of the agenda of the day. After this introduction, there was a so-called “world café” where the participants were split up into small groups tasked with discussing different topics regarding innovation. Later the groups switched topics with another group. One of the discussed topics that were:

“What are barriers and needs you perceive for CPS innovation”

The general opinion about this topic seemed to be that there was too little cooperation between academia and companies, due to the fact that they mostly have different goals. Academia strives to educate while companies aim at maximising profit. Another opinion that surfaced was that it seemed as if there was a need of establishing an international standard defining exactly what cyber-physical systems means. This due to the fact that different people with different backgrounds had different personal definition of what the term CPS means, which makes it difficult to efficiently innovate within CPS.

After this part of the programme there was a quick break for lunch, later followed by different entities such as EIT Digital, Vinnova, KTH Innovation, THINGS etc. presenting what their organization was doing within the field of Innovation.

I felt it was very interesting to listen to what the different entities presenting during this workshop had to say about innovation, and how they were working with it. Furthermore, it gave me a good overview of how I would do if I had an idea which I would like to make a reality. What I found a bit surprising was that there were so few students there, we were perhaps four or five out of ~30 participants. In my opinion, the future workers, aka the current students, should be more involved.

I found this event through an EIT Digital newsletter. Unfortunately, I did not take any pictures while at the event, however, if you want to read more about the event or if you are interested in future events at ICES, please follow the link below.

http://www.ices.kth.se/events.aspx?pid=&evtKeyId=52dde958747444f9a1b3ab6612b6b604

Happy Innovating 😀

// Leonardo Araneda Freccero

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Me and a couple of other students from the course went to the event Trade & Investment Seminar Business Opportunities in Malaysia located at Sheraton that Serdar invited us to. This visit was a bit different from what I have experienced before. It was quite interesting to see how people from Malaysia and Sweden coming together working to find ways to collaborate. The importance of networking was once again put on display. One guy I sat next to where looking for investments for the company he worked for in the space industry.

Comparing this event with other more startup related events I have experienced, the atmosphere here was a bit more serious. A lot of people wore suits and was there representing their company or country. Nevertheless, all persons I talked to were very friendly.

Malaysia was pictured as a good country to start with to get a foot into the Asian market. The living expenses are much cheaper compared to neighbouring countries such as Singapore. There also exist educated workers that speaks English for a lower price. The country is politically stable, and the GDP is growing. Overall, it was depicted as a good compromise. Compared to the Swedish cold weather right now an escape to Malaysia could also be tempting.

Even if startups where mentioned during the event and is important much focus was put on the bigger companies such as Volvo and SKF. Both Volvo and SKF had representatives in the panel that talked about their businesses and relationship to Malaysia. The representative of Volvo talked for example about how regulations were one of their main problems.

During the lunch I asked a Malaysian representative about startups in Malaysia. He said that they for example help statups by providing mentors for free that can provide experience to the founders; they also help with well-equipped workspaces for subsidized prices at the beginning of a startups life. This he said have produced good results.

Many also recommended that we should come visit Malaysia, even if it only is for tourism, and I guess I will take that into consideration when I plan any future trips to Asia.

Thanks for reading!

Johan Wikström

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Helping and trying a Startup: Plick

Lately, I have seen many ads of startup second hand-apps, especially on the subway so I thought I would give it a try share my experience and hopefully get some extra cash! For over a month ago I downloaded the app Plick from Appstore and created a profile by simple connecting to my Facebook account. I have created ads before on sites the Blocket a for 6 years ago and must say that this was much easier and straightforward!

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My first impression was that it felt very similar to Instagram, you can follow people and people can follow you and the profile layout. 

 

 

 

 

 

 

 

 

 

 Next step was to upload the pictures of the product I wanted to sell, and I got some useful advice on things to consider when taking a photo. The lightning and background make a big difference and they advise you to also take a closer picture of the product. They also recommend giving a short description, hashtags, size etc.

 

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Hopefully, someone will find my beautiful dress that is up for 200 Kr!

So my conclusion of the app? I really liked the app and idea, a smart, easy and sustainable way to sell and buy clothes. My only concern is that my ad has been up for a while now and no one has shown interest yet. I’m wondering if it might be because there are not enough active users or if my dress is not attractive enough?  

I did some research and got to know that Plick has more than 20 000 active users and there are a lot of competitors on the market like the sites Tradera and Blocket, but also other startups like Shpock (10 milj users in EU and 0,5 milj users in Sweden) and Sellply (backed by H&M). 

To be successful in this market segment I think it is important to have strong market shares and invest in marketing to get the most active users. And in that way, I am helping Plick (and my dress) now by giving it some attention here in the blog!

Using the app is for free now so Plicks revenues are low, but Plicks plan is to earn money in the future by charging a 10 percent fee when a customer uses Plicks embedded payment service to sell a piece of clothing. I however, think that they have to have more influence on the market before taking charges, especially if their competitors are offering this for free otherwise they will just lose users.

So guys create an account and you might found something cheap and beautiful like my dress!

/F

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Hi there!

Since I forgot to put up a blog post of last event I figured I’d put both of the events up in the same post to avoid occupying the a whole page on Intopreneur. The events I attended was the Stockholm Food Movement and IoT Innovation Night. I’ll avoid getting into too much detail since I believe you’ve already read the previous posts and instead I’ll be sharing my own thought about the events.

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Stockholm Food Movement

Stockholm Food Movement, October 18th

As previously mentioned by Johan, this event was about the issues concerning the problems about food in our world. Some starve while others are overweight. There were a couple of presentations like the Gaia team, Matsvinnet among them. I found the event very interesting and informative since most of us know that food is a well discussed issue, but the only ones who’re able to solve this is, in fact, us entrepreneurs with our innovative ideas. The fact that there are so many ideas that you’ve never actually heard of makes me kind of happy and inspired to figure out my own solutions. Although I won’t be approaching the food market, I sure want to solve other problems and deliver my own value propositions.

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IoT Innovation Night

IoT Innovation Night, October 9th

As you might have read from the other students attending the event, this event was all about the Internet of Things. There were multiple companies working in the area who presented themselves and we were also told how to get in touch and the possibilities of getting funded by the European Platforms Initiative, IoT-EPI for short. I personally found this event to be the most fun out of the two I attended as I have a huge passion for the digital development in general and the fact that the event was held at Norrsken House. Ever since Jessica from Norrsken presented Norrsken in our class I’ve wanted to start developing some of my ideas to try to better peoples daily lives.

Both of the events has been really inspiring, with the IoT one topping my list, and I get more and more excited about walking down the entrepreneur road on my own. Maybe one day I’ll manage to get a funding from Norrsken and that you’ll see me presenting on one of these kind of startup events in the future.

Take care!

Dan

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Hi, yesterday I attended the Stockholm food movement event powered by Impact Hub Stockholm. Impact Hub Stockholm is a business incubator, innovation lab and community of social entrepreneurs.

This event focused primarily on how to produce and take care of food in a more sustainable way. Health was also a topic. Some of you guys blogged about testing out Matsmart and Karma, both were mentioned during the event.

Food is an essential part of every human’s life, we need it to survive. However, there are many issues related to food, while some scarcely have food enough to survive others suffers from overeating and risk deceases such as diabetes and cardiovascular dieses. Much food that is produced is wasted for various reasons. Since food is one of the biggest causes to climate change it important to make it more sustainable. A speaker remarked that the way we produce food today is “fucked up”. Another big challenge is the growing population where most people will live in urban areas.  More people will put more stress on our planet and innovation related to food therefore becomes even more important.

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On this event there was five presentations related to food and innovation. In different ways they attempt to solve some of the problems above.

The first presentation was from the team behind Gaia. They talked about their product: the Gaia Grow System™. Their goal is to make it possible to grow vegetables at home easier and more effective. They think that it is good that people living in urban areas can grow their own vegetables and thus get a closer connection to the way food is produced.

The product uses hydroponic technology, no soil is used, and the system is self-watering using nutritious water. It reduces the amount of water used to grow plants and should also produce results quicker since the plants gets the right about of nutrition. The people behind the produced talked about how they were currently looking for investments. Right now, they said they had pre-orders for about 3 million SEK.

Next up was Jenny Rydebrink, one of the co-founder of the app Garnenize . The app was a result of the founder’s own experience of growing plants and taking care of her garden. She found the problem that it was often difficult to keep track of what she had done, what was the name of the plants and where did she plant them. The app helps for example to keep a diary of the work done in the garden and to store or find information about plants.

How to grow food more sustainable was Gunnar Backman main topic. He is one of the founders of Nordisk Råvara and they won in 2016 the first prize in Vinnova’s competition for innovative climate-friendly food. They try to grow food locally, in a way that is more like how it was done in the past avoiding monocultures and chemicals. Gunnar also talked about the need to find plant-based alternatives to the many animal-based ingredients used today.

Theresia Silander Hagström and Oytun Yildirimdemir, co-founders of Eatit, were also there. They both have a background from KTH in industrial engineering and management. The app Eatit uses blood tests, food preferences and medical research to generate individualized recipes to help people eat healthier. To achieve suggestions, the app uses machine learning and AI. On their webpage they describe their app with: “Think of Eatit as your private physician, personal nutritionist and private chef – all in one place! Optimizing wellness is not mystery, it’s science.” They are currently testing their MVP.

The final speaker was Mårten Thorslund founder of Matsvinnet. He talked about how he started to get interested in food waste and how he is now running a webpage where he shares information and advice on how to reduce food waste.

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Many in the audience seemed to have some business related to food and the atmosphere was very nice where people gave advice and recommendations such as features they might want to include, persons/organisations to contact or other businesses they might what to contact to partner up with.

During this event I talked to a guy studying to become a nurse who was there because he was interested in learning more about food sustainability. He talked about the huge food waste that occurs in hospitals and the need to do something about it.

I also met the co-founders of Enkla Kassen, Johannes and Patrik. This will be Johannes’ second startup and they just launched this new startup a few months ago. Their business aims to deliver climate friendly, fast to prepare, and inexpensive food bags. Currently they are targeting the Stockholm area and talked about visiting KTH to promote their business believing that students would be a good match for their product (might be a good chance for some free coffee if you manage to find them).

Thanks for reading,

Johan Wikström

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Menitmeter provides a mobile app for polling during presentations. You can create questions to which your audience replies with their mobile devices or laptops. Feedback is provided in a visual form, in real time. I tested the app because I think it can be useful in university. Students will feel more involved and motivated by enabling them to contribute to presentations. It is a welcoming change compared to the classic lecture format. Of course it is not something new but I wanted to see the differences to other solutions and provide freedback to them. My conclusion:

You can easily register online on their website (https://www.mentimeter.com/).  Mentimeter is fully web-based which means no downloads or installations required. That’s really good. On their website they are writing that you can use Mentimeter completely free of charge, no credit card needed to get started. It is free, but after a few minutes a I saw that it is a limited version. You can create only two questions for example, otherwise you have to buy the Basic or Pro Version which is quite expensive I think (https://www.mentimeter.com/plans). But it is possible to test several functions (Multiple Choice, Image Choice, Word Cloud, Qui, Scales, Open Ended, Matrix etc.) with the free version. What I am excited about are the diversity of these functions. The teacher can for example let the audience rate statements on a scale. That’s a quick way of getting useful data and analysis of trends and progress. The website visualize the results in real-time. This works especially well. But I think the opportunities to design the slides could be improved. Compared to PowerPoint there are only a few elements. Of course it is not the central function of their product but for the price they charge it has to be better. All in all Mentimeter is certainly a new way of doing presentations. It can be used to create great interaction. But the prices for the offered product is in my opinion not justified.

 

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There are several places for entrepreneurs to work at in Stockholm. Usually entrepreneurs pay monthly for a place to work at or else try to be productive at a cafeteria. Paying a fee for a place to work in might be expensive but at least you’re not surrounded by other people having fun and you don’t get the strage look from the cafe employee.

 

(By the way, if you’re looking for a cafe to work in, you can search for a location that matches you’re preferences about wi-fi, location, price, etc. in https://workfrom.co/)

However, there’s a new place in town where entrepreneurs can not only work in but also get inspired by keynote speakers, be helped by other successful entrepreneurs and enroll in some education programs: CHANGER’S HUB.

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Changer’s Hub is located in Botkyrka, more specifically in Fittja, which has the highest percentage of first and second generation inmigrants in Sweden. Changer’s Hub aims to give these youngsters the opportunity to demonstrate their capacity to innovate and create value for others. Who knows, maybe Botkyrka can become the next Brooklyn!

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Having heard about Changer’s Hub mission, Estanislao, Felix and I went to its opening. We were excited to listen to their founder’s as well as to Faje Gani, chief of Twitter Nordic. However, when we finally managed to get there, the event was held in Swedish!

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Hi everyone!

Yesterday I attended an event by the Prins Daniel Fellowship about inspiring people to become entrepreneurs. Prins Daniel himself – husband of crown princess Victoria – was the main speaker at the event. Joining him was three prominent entrepreneurs speaking about their experiences within entrepreneurship: Cristina Stenbeck from Kinnevik, Anna Omstedt Lindgren from MedUniverse, as well as Saeid Esmaeilzadeh from Serendipity Innovations.

IVA hosted this event and adjoining lecture to inspire young individuals to develop and pursue their entrepreneurial dreams. It aimed to discuss ideas, experiences, possibilities, and tools that are extremely helpful when you want to evolve your idea or company. The speakers spoke about their experiences and challenges as well as answered open questions from the audience.

The Prince and the Entrepreneurs

Prins Daniel
The prince spoke about his perception that entrepreneurship is everywhere in society and business. He mentioned the importance of crossing academic and business disciplines to create new valuable ideas. He stressed his belief in the younger generations and that importance for young people not to give in to the fear of failure. He also talked about the fact that most of the time it is not a new idea in itself that investors invest in, it is in fact the people that are invested in. He also pointed out that it is a splendid time to start businesses when you are studying, since you often can find time easier than if you work full time.

Cristina Stenbeck
Cristina Stenbeck is a world famous intrapreneur who took over a large share of the responsibility in the huge Stenbeck media empire when she was just 24 years old. She is the daughter of the Swedish entrepreneurial legend Jan Stenbeck and is a major figure within Kinnevik Investing. She has played a main role in the successful digitalization within the vast telekom sector. When she stepped in at the age of 24, the company had 15 000 employees, today the number of employees is above 80 000. She has been a part in the investment of two billion Euro to create the e-commerce market that we have today. As an example she invested early on in the e-commerce company Zalando and has worked closely with them since the beginning of the company.

Her recommendation for new entrepreneurs is to find a niche that is focused on the future. She stresses the fact of social entrepreneurship and that Swedes have a huge advantage in social entrepreneurship that they can and should export abroad. The Swedish trademark is strong and our culture of sustainability is profitable. She also says that “The perfect time to start a business does not exist, just do it”.

Anna Omstedt Lindgren
Anna Omstedt Lindgren is an entrepreneur who started in the dot com era. She talked a lot about her first business and how it developed. She was the cofounder of Tasteline, who later evolved into a part of the now big company Mathem. The difficulties her company faced were mainly related to getting an analogue world to go digital. They struggled with everything from finding a name and domain name that customers would “approve” of, to suppliers that did not want to go digital but rather keep sending out post. Today Anna works with digital patient cases in her own company. Her core team is extremely diverse with people from all around the globe and one of her recommendations is just to make sure you have diversity to get new mixes of ideas. She says that especially as a woman, it has been very good for her to start her own companies as she that way has not had to fight the gender fight the same way as women who climb the career ladder the usual way.

Saeid Esmaeilzadeh
Saeid Esmaeilzadeh is a highly successful entrepreneur and cofounder of e.g. Serendipity Innovations och Serendipity Ixora AB. He was born in Iran and came to Sweden as a child. He studied chemistry at Stockholm University and his first entrepreneurial breakthrough came after he and his friend started a company based on a new glass material that Saeid had discovered in his lab. He is a academic at heart and did not know he wanted to start his own company until the opportunity came. Today his company has 1500 employees and sell to over 70 countries. Their businesses are based on technological innovations and their strategy is to avoid competition by finding business opportunities where there is no competition yet.

He has many simple but clever recommendations to people who want to be entrepreneurs. First of all he says you should do what you find fun and to find the right people to do it with. It is important that these people have skills that you do not possess. He talked a lot about the fact that you should get out and try your idea instead of sitting and trying to perfect it as you never know how the market will react. Related to this he says that you should not be afraid of people stealing your idea as it is the implementation that is the important part. It is how you create the business around your idea that is the unique and lucrative part. He says there are thousands of good ways to build a company. However, it is always important to have strong engine in driving it forward. To all foreigners and immigrant he also has the recommendation to learn the social constructs of the (Swedish) society as this brings with it a lot of contacts and opportunities. With social constructs he referred to e.g. fika, kräftskivor, midsummer, and snaps songs.

Conclusion
The event was very informative and inspirational. It made me really think about and reflect upon how I myself can move forward in the future to achieve my personal entrepreneurial goals. It captured a lot of important aspects that you usually might not think about when considering getting in to entrepreneurship. If anyone has the opportunity to attend an event by Prins Daniels Fellowship about entrepreneurship, I think you should seize the chance!

Jonsson

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