On 4th December, I entered the Startup Day presentation event. It was held in EIT Digital office, in KTH Kista campus.
The event is more likely a workshop. There are several teams. Each team has 3-6 persons. Enrolling in the competition is voluntary. Participants find their partners and form a team before the event begins. The event lasted two days. Each team was given a topic at the first day, then they had two days to come up their ideas and solution to solve the problem or improve the situation.
Listening to all teams’ presentations, there are several ideas impress me. One of them is Altalk. We are overwhelmed by information from facebook, twitter, kinds of emails and other social platform in our daily life. The team noticed this problem and wanted to solve it. They developed Altalk. Altalk is a smart information manage system. It can manage user’s information artificially and intelligently. It connects all your social platform account and manages the information. For example, you want to find the detail of the Startup Day event, but you forget which platform you read about it or which email you got it. You can search the keyword “startup”, the system will automatically search it and list all the information about the startup. It save you time searching for the information you need.
Another one is socialize-me. Nowadays people in airport, in subway, they tend to put on earphones and play the smartphone but not to communicate with other person around them. The team made a survey about this problem. 50% passengers want to use the time to communicate with strangers and make a friend. The team developed the product with the help of wifi platform and position technology. For example, you are in airport waiting your airplane and the airplane will depart 2 hours later. You connect to the airport Wifi. When connect the wifi, the screen will display some options: I want to make a friend nearby or I don’t want to. It is obligatory. If you choose the first one option, the system will automatically match the one who have some the same interest. Then you can find a guy and have a face to face talk with him. Maybe you two can be friends after the communication.
After presentations, some professors and entrepreneurs who were invited to the event will give some evaluation and advice for the team. Through their questions and evaluations, using the open data to innovate something new is a good way to solve some problem of improve situation you meet in your daily life. When you find the existing product can’t solve your problem, why not try to develop a new product by yourself to solve it.
On 15th November, I entered a startup event called uppstart. Uppstart is a relaxed conference for anyone interested in the European technology startup. It was organized inside the castle on uppsala city. Many startups joined this event. They had their simple booths in the castle. Not only there were many startups, but also they invited some company managers to give discussions about the future of the technical society. Spending a whole day listening to world class speakers, meeting startups and knowing how they start their company from an original thought. I was so impressed.
There are two startups leave me a great impression. One is Wehype. Through short discussion with this startup’s manager and listen their presentation. I know what the Wehype does. Wehype is an automated influencer marketing platform targeting the gaming community. The announcements are produced via a global network of broadcasters acting on the popular video streaming platform Twitch. They connect brands with Twitch streamers. The startup see there is a big market in gaming if they can reach millions of gamers. In other words, if you want to make your brand be seen in the public, maybe 10000 viewers, you may hire one ambassador to promote your brand to his 10000 viewers. Now, with Wehype, we can have 1000 ambassadors to promote your brand to their 10 viewers making totally 10000. I think Wehype is more likely an open innovation, I mean they use the Twitch platform (a live gaming video platform) to carry out the broadcasting. I remembered that during the open & user innovation course, we mentioned lots of open innovation cases. The open innovation means the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation.
Another startup called Moggie. The founder of the startup found that sometimes our lovely cat may lose when we go outside. And we may have enough time to take care of our pets. What is more, we may not know that our pet get ill. Meeting these problems, they develop this Moggie product. Mobile app and smart collar help to provide better care for your cat. The product has 6 grams of artificial intelligence that recognizes health characteristics and movement. This startup is more likely a user innovation. I mean the developer expects to benefit by using it.
Not only participants of the event can meet many startups and listening to their startup stories and knowing their product, but also there are several presentations and discussions. For example, Alok Alström a general manager of Uber give us an speech about what is uber and what uber want to achieve and also share something about the future transportation.
This event gives me understanding about how an idea comes into practice and broad my view about the fantastic startup world. It reminds me that everyone can be an entrepreneur. We should pay more attention to everyday small problems and use the open sources to solve it. Sometimes your idea maybe thought as a stupid one, others may think you are a day dreamer, just do what you want do and insist what you think.