Leafymade has taken on one of the largest challenges today -the pollution of the world with plastic. In their web shop they provide disposable items, such as single-use plates and straws, made from natural materials. They use leaves, wood and wheat for example, which are all 100% biodegradable and compostable. They also a reusable collection with bowls made from coconut shells, amongst other products.
The team share the same believes as I do -that the world has to become more sustainable. Not only in terms of the environment, but also regarding the way we treat each other. Therefore, I decided to help this young, green start up in the ways that I could.
I’ve met the team a handful of times and always like their energy. As I said, they want to be a socially sustainable company as well so they make a point in providing good salaries and work conditions in their factories and focus on giving women the opporotinty to live a self-determined life by working for them.
When we first got in touch, we discussed ways I could help them -reviewing their products being one of them. But after talking back and forth about what they are focusing on (and struggling with) most at the moment we decided that I would help them in a different way.
I decided that I would give them free exposure on my(my company’s) Instagram page to help them boost sales and gain brand awareness since they felt they were lacking in that department. In that way, I used my personal brand to give them a push, which I felt confident doing since I really believe in what they are doing. By showing their products in an interactive instagram story they gained new costumers, traffic to their site and followers to their social media accounts -something that they found super helpful.
When creating the content for the Instagram story, I decided to ask my followers which products, in addition to the ones leafymade already provide, they would be interested in seeing transformed “leafymade-style”. This was much appreciated by leafymade, since it gave them a way to see in which direction they could go to meet market demands even more.
Here’s what it looked like on @veganskmatlada, this was visible for just over 13k people for 24h. If any of you are interested in helping leafymade, they would love to recive help (both hands on and feedback) with their website, products, packaging and sales.
They also gave us a discount code if anyone wants to support them by buying any of their products: ECOLIFE20 gives you 20% off until December 25th 🙂