Last lecture there was a discussion about Doro and their possibilities to last as a profitable company, as their product is considered to be for people born in the first half of the 20th century. I would here like to add something I think is relevant to this discussion. In another course, Management Consulting, we were shown a graph over the longevity of big companies today. See the graph below.
The trend is clear, a company started today tend to have a shorter longevity (at least as a “Fortune 500” company) compared to companies of yesterday. What this shows us is that being in the top for just 10-15 years is normal these days.
Also, I strongly agree with the argument (which was mentioned in class) that if you know that you can add value for just 1-2 years, that’s enough too.

Thanks for a interesting post! Do you personally believe that Doro will be able to product develop so that they can create value even after their current “cash cow” is out to date?
I am glad that you liked it. Doro has been able to develop their products before, so I believe that the competence is there at least. Then in what direction that might be is out of my knowledge. But I will definitely be following them.
I am pretty sure that the next generation of seniors will have needs (telecom or not) that differ from ours, could there be a new solution for that perhaps?
Thanks for replying! Competence and ability to change in the right direction have proven to be quit different historically. But I see your point, and believe as well as you that there will be needs also for the future aging generations. 🙂
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