Last lecture there was a discussion about Doro and their possibilities to last as a profitable company, as their product is considered to be for people born in the first half of the 20th century. I would here like to add something I think is relevant to this discussion. In another course, Management Consulting, we were shown a graph over the longevity of big companies today. See the graph below.


The trend is clear, a company started today tend to have a shorter longevity (at least as a “Fortune 500” company) compared to companies of yesterday. What this shows us is that being in the top for just 10-15 years is normal these days.

Also, I strongly agree with the argument (which was mentioned in class) that if you know that you can add value for just 1-2 years, that’s enough too.

Liked it? Why not to share then?

11 Thoughts on “Doro discussion – Good to know

  1. Avatar Sara Cedell on September 28, 2016 at 11:38 am said:

    Thanks for a interesting post! Do you personally believe that Doro will be able to product develop so that they can create value even after their current “cash cow” is out to date?

  2. I am glad that you liked it. Doro has been able to develop their products before, so I believe that the competence is there at least. Then in what direction that might be is out of my knowledge. But I will definitely be following them.

    I am pretty sure that the next generation of seniors will have needs (telecom or not) that differ from ours, could there be a new solution for that perhaps?

    • Avatar Sara Cedell on October 3, 2016 at 4:30 pm said:

      Thanks for replying! Competence and ability to change in the right direction have proven to be quit different historically. But I see your point, and believe as well as you that there will be needs also for the future aging generations. 🙂

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