Last lecture there was a discussion about Doro and their possibilities to last as a profitable company, as their product is considered to be for people born in the first half of the 20th century. I would here like to add something I think is relevant to this discussion. In another course, Management Consulting, we were shown a graph over the longevity of big companies today. See the graph below.
The trend is clear, a company started today tend to have a shorter longevity (at least as a “Fortune 500” company) compared to companies of yesterday. What this shows us is that being in the top for just 10-15 years is normal these days.
Also, I strongly agree with the argument (which was mentioned in class) that if you know that you can add value for just 1-2 years, that’s enough too.