This blog post came about after an interesting lunch with Oskar Malm Wiklund, an entrepreneur highly involved in the start-up scene in Stockholm.

Oskar Malm Wiklund has been into entrepreneurship since he runned a business in high school, part of a course named “young business”. When he moved to Stockholm he got involved in “Start-up Grind”, a community arranging events for entrepreneurs. He realized that the start-up scene in Stockholm was huge with infinite with possibilities, but that it was hard for a stranger to find out about the range. The idea about the Start-up guide took shape.

The start-up guide is a book gathering answers to the questions where, what, how, whom that entrepreneurs in Stockholm face. Today you can find Start-up Guide for Stockholm, Copenhagen, Aarhus, Berlin or Lisbon – but they are planning to expand the concept to even more cities around the world.

Thanks to cooperation with incubators and start-up communities the book is sold at a lot of places to Stockholm. The biggest challenge Oskar and the Start-up Guide face today is how to reach people not yet introduced to the start-up scene – particularly students that are thinking of starting a business but haven’t taken the step yet. This is where he needed my help. As the information flow to student are quit intense, I emphasized that it is crucial whether you succeed in making an impression. The tip I gave him was to choose a time when the students are new, not yet replete of information. Therefor I suggested that they should try to get involved during the freshmen weeks, as part of some kind of challenge or competition where the freshmen need to run a one-day business. They could “sponsor” by participating as mentors, and give away copies of the book as price. This would make the students remember them and, most important, know where to turn to if they get an idea later during their studies.

I truly hope, and do believe, that the lunch was helpful for Oskar in their continued work with marketing their book. I also wish them good luck in the future, as I think that the book is a truly contribute to the Start-up Scene!

Want your own copy of the book? Find it on their webpage: http://startupguide.world/index.php

Or maybe you want to do a little sneak peek to know what you get? I’ll bring my copy to the next class. 🙂

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