So about 2 weeks ago me and Tanvi went to SUP46 Fem Tech event. The whole idea with the event was to inspire and motivate women to take a step forward and become better entrepreneurs or take the step and become one. There were three successful women that acted as kind of a panel. They talked a bit about themselves first and then they gave feedback on three different pitches from other women. One of these women were Jane Walerud, an angel investor, who is very impressive and for example invested in Klarna. Jane talked a bit about how it was to be a successful woman in the US trying to climb the “ladder”. She said that she got offers to sleep her way to the top and that the men weren’t really comfortable with her presence. But she also said there has been improvements and the environment is better.

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Jane Walerud

Before the event started we talked to two women that were supposed to pitch during the event. They were in their younger years and both had long blond hair. They said that it was really difficult to talk to potential investors if they were male as the men often talked down to them and treated them like little girls. The two other women didn’t have this problem as one of them worked at a company that was owned by a woman and the last one started her company with male colleagues more her age. I get the impression that women have the hardest time with older men if you don’t show authority and that you are “hard”. The more feminine you are, the less you get accepted. This may not be true, but is my interpretation.

The three pitches were good and got good feedback. The problems were as I have talked about in previous posts that they had to few pictures, numbers and maybe not specific enough on what customer segment they wanted to target. It was interesting to go to an event only for women by women. Except for the part about that it sometimes can be difficult to be accepted as a woman in the business world it could have been an event for everyone.

 

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One of the pitches done by very nice woman from their company Sevn.

 

 

 

 

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