As a part of the course Business Development Lab my team had to present on the topic customer segment. Hence I went through a lot of materials and videos and would like to share some of the key points I learnt.
Customer Archetype
- Understanding and defining your customers in detail
- Profile for the customer – age, gender, location, role, how they buy, who will buy etc.
- User of the product may not always be the buyer of the product.
- Identify how your product is going to help your customer and where it fits in their life.
Working with customers
- Constant interaction with customers.
- Customer discovery – test the problem and get better understanding of the problem you are trying to fix.
- Customer validation – test the solution by creating demo, website/apps.
- Start selling the product
- Improve the product and add more features