Hello!

We’ve during the course been warned about making a business out of our hobbies. I hope you recall the lecture about needs where we learnt that if you like the product there is no guarantee that there actually is a need for it.

However I haven’t since then got the thought about market testing a hobby and the more I think about it it becomes an even balance between pros and cons. The cons are obvious:

  • Not based on need
  • Unsure market
  • Biases
  • Lack of time
  • Might not be scalable

The pros are on the other hand quite relevant:

  • Low costs (you are already doing it)
  • Low extra effort (hey, you are already doing it)
  • You like it

So in all aspects my thoughts are: Why not try? What is the worst thing that could happen? Okay, the idea is not viable, but then you’ve learnt something important very cheaply.

This might be a crazy idea that I have when I should study production planning and control but rather think about the many liters of beer brewing in my apartment. So, my question is: Do you have a hobby that would be marketable? And why don’t you try to make it into a business?

//
Axel

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5 Thoughts on “Making business of a hobby

  1. serdar.temiz serdar.temiz on October 28, 2014 at 8:28 am said:

    Good writing. Actually there are several examples when people turn their hobby to a business. When we define need it does not has to be tangible. It can be a feeling cool, being part of a community, fulfill a desire etc. A hobby can be converted to a business if you use right tools and methods and of course if you are lucky!.

    • Avatar Johnson on October 28, 2014 at 7:43 pm said:

      One of my favorite hobbies is fishing and I have developed an interest in building my own lures for pike. There are several examples of people who have managed to create a business even in this industry. The main difficulty in this industry is to create an attractive brand and to make it scalable (Producing these baits by hand takes tiiiiiime). One good example of a successful entrepreneur in this industry is a man called Svartzonker. He recently started a mass production line in China and has been successful launching his products world-wide. Below you can see some of my work :).

  2. Avatar AxelHeumannBauerWerin on November 6, 2014 at 7:57 pm said:

    Was thinking of these comments when it was snowing today and it made me realize: I really want summer and to go fishing!

    So, to the point, will the business be up and running in the spring, and if so where can I get some lures (and then, where do I find some pike)?

  3. Avatar AxelHeumannBauerWerin on November 6, 2014 at 8:01 pm said:

    Serdar, when revisiting these comments, I noticed you used the phrasing “if you are lucky”. I think that would be a good thing to emphasize in the next run of the course: What is luck?

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