This week in class I presented you a business idea about public transportation. My inspiration was a real-life experiment conducted by ProRail and NS Dutch , and designed by Edenspiekermann, a Dutch design agency.
They created a “LED display which provides real-time information on carriage crowdedness and other details”. Then, they conducted a three-month pilot run at the train station of Den Bosch, a city in the south of The Netherlands. People really liked the concept and “gave NS a significantly higher evaluation at the end of the trial period”.
Their design process resulted in a physical display, but I thought that the initial concept can be further explored and expanded, and that’s how I came up with the idea of an integrated, smart system designed to enhance public transportation in big cities, with multiple functionalities.
If you know of any other interesting innovations in the field of transportation, give a shout in the comments.