I wanted to share with you a new product that was created by a startup and that i tested last week. It is an app called “KARMA” available on GooglePlay and AppleStore. It is a digital platform for reducing food waste.Instead of throwing away food, Karma offers restaurants and grocery stores to sell their soon-to-be expiring food at discounted prices. You can buy food directly through the app and receives high quality food for less. Therefore, everybody wins and for us as students, it is a good opportunity to make some savings and at the same time get nice food from restaurants and cafes. There is more than 400 registered restaurants, grocery stores, bakeries and cafes.
It is all about timing and also geographic proximity.There is a map so it is easy to find food near you, or near the place where you’re going to.
You can find various type of food : meals,sweets,bread. Sometimes the price can be half of the original price or even less, so don’t miss this kind of opportunity. For your information, you can pay directly on the app. Also, you can follow your favorite places and get notified when there is food you can rescue. You have your own profile where you can see how much food you saved in total and how much C02 emissions you reduced.
I believe their idea is great since thay have managed to create a simple and innovative solution on one of the biggest environmental problems in the world which is food waste. I am very sensitive to this subjet since i am studying sustainable energy and environment and i have done many research on this subject. Globally we waste 1.3 bn tonnes of food every year of a value of 750 billion USD. In Sweden alone we throw away 500,000 tonnes of food per year.
If you need more information, don’t hesitate to comment or contact me.
And keep in mind that no one can do everything, but together we can do a lot.
Thanks for reading and sharing.
What is Rappi?
Rappi is the first app in Mexico that allows you to buy groceries from many supermarkets and even local bakeries. In Mexico its diffusion started just some months before I came here, we had before this type of service with the supermarkets, but it was more the telephone calling system. I will show you some techniques that Rappi had used to gain more popularity.
Techniques of Rappi (The Latin-American way)
- Growth Hacking is a technique that searches to raise the volume of the users, earnings and impact of the company with the minimum of possible resources. Rappi use their costumers as their main way of marketing. latin-americans tend more to trust the advices or the experience of a friend, instead of trying new things seen in an ad. So Rappi focus in the complete satisfaction of the customer. Our guest lecture, that talk about her Spotify experience, has already approach this theme, and how different are the European style vs the American style.
Adding value to their brand
- Rappi is searching constantly in the social media about the popularity of their brand and how the customers react to it. If it is memorable or if the customers really don’t care about the brand and they could actually use the same service but with another brand. In lationamerica they have leading us to a market world, where we start searching for a product and months later we really don’t care about the product, we have developed a fidelity to the brand and we start caring more about the brand. Our love to a brand sometimes reaches such a high level, that we start using the brand name, instead of the name of the product. For example: In Mexico we called the tissue papers “Kleenex”, because it’s the “best” brand. So when you ask in Mexico for a tissue paper, we will ask for a “Kleenex”, never for a “tissue paper”.
- Rappi didn’t limit to only supermarkets, this start-up searched with many 24/7 stores (like pressbyran), coffee shops, some restaurants and some bakeries. Reaching more market and being able to satisfy different needs of their customers with just one app. Also the design of their catalogue is really cool.
Why this post?
#1 So the main reason of this was to contact Rappi, and give some feedback. A plus, was some suggestions of the european style that I like.
#2 The second reason was that I think someone in the classroom has a similar start-up, he wants to do, so he can use the experience of Rappi and may be even try out some of the Latin-American techniques.
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