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I was yesterday at an interesting and impressive innovation talk from IKEA about

CO-CREATE CHANGE! IKEA + Social Entrepreneurship

at United Spaces Stockholm. In this blogpost, I want to share my experience and my learnings from this event, due to the high importance of this topic.

 

The well-known Swedish company IKEA is one of the most popular furniture and design shops in the world. I am a big fan of IKEA furniture and love to stroll through IKEA shops to get inspired by design options. Another reason to buy IKEA stuff is the appropriate prize. I never thought about where the products come from and therefore I was totally surprised when I heard that IKEA is working on expanding their production for handicraft products made by women organizations. The blue cushion cover above belongs to the project “Tilltalande made in Jordan”, which should be launched 2018 in Sweden. By 2020, IKEA is committed to create 400 new jobs for refugees and women in Jordan to fight against property and empower women in this challenging areas.

The concept behind this is social entrepreneurship by working towards a social mission. The central criterion is mission-related impact rather than wealth creation. IKEA established a team, which is working on this by finding new partnerships and sustainable development goals. IKEA want to increase their work with small social entrepreneurs, which have normally no chance to become one of IKEAs’ suppliers and to add them to their value chain. Through the creation of decent jobs, IKEA can fight against poverty and focus on people and the planet. The longterm goal is to provide the social entrepreneurs with a market place and not making them dependent. They started by pointing out social needs: many women at home and no infrastructure. As a result, they introduced different village centers and brought the work home to the women. To support women is one of the utmost importance for IKEA.

 

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IKEA already created 10,500 jobs in vulnerable communities by empowering women in urban areas, in rural areas and in challenging areas. A short video shows how

IKEA and Jordan River Foundation create livelihoods for locals and refugees in Jordan: https://www.youtube.com/watch?v=8SwgvHKBd4Q&t=66s&index=27&list=PLZKweYqjSlQTkErqhhbCtjWzcxSaE2mz3.

 

In this area – social entrepreneurship – innovation comes from small insights and can lead to powerful changes, through sharing a social mission goal. Innovation does not mean to come up with something new, but it should create value. IKEA already started to expand this and already built 19 partnerships. However, they do not have the solution for every part. Therefore, they are looking for commitment and are open for ideas. It is about how can I or/and my company contribute to the growth of social economy and give long-term opportunities. It is an important issue and the approach of social entrepreneurship can lead us to a better world. Thank you Mrs. Gunnarsson for sharing this inspiring work and insights with others to co-create change.

#ME1033 Open and User Innovation at KTH!

 

 

 

WANTED

Source: http://tvtropes.org/pmwiki/pmwiki.php/Main/WantedPoster


During one of the lectures of Open and User Innovation, a group of students gave a presentation about competition. The competition here were competitions held by firms in order to find an innovative solution to a problem. I always thought these competitions were purely beneficial to the firm and were not something that had to put that much effort into. During the presentation I found out I was very wrong.

Holding a competition requires a firm to take many measures into account and several sorts of costs need to be incurred. Examples of costs that need to be incurred are: the cost of releasing data, the cost of the resources that need to be provided to the contestants, the cost of testing the hundreds of solutions provided by the participants, the risk of rivals gaining an advantage based on the information you share with the participants and costs incurred by controlling the entire competition.

In order to clarify just how much effort goes into hosting a competition, our teacher Serdar Temiz gave an interesting example that I wanted to share here. This was based on an example the presenting group of students gave during their presentation. The example he gave was a sort of competition through crowdsourcing. This form of crowdsourcing was used a long time ago. The competition I am talking about here takes place in the Wild Wild West, and the competition is the search for bad guys through WANTED posters. In this case, the sheriff would ask the crowd to find a person, rendering it a form of crowdsourcing. Since a reward is offered to the person who first finds them, it can also be considered a competition. The following factors were named for the sheriff to take into account when holding this competition:

  • Price setting: is the offered reward high enough in the eyes of the people to participate in the search?
  • Price justification: is the offered reward accurate for the crimes this person committed? Do you charge the same for someone who robbed a bank as for someone who robbed a grocery store?
  • Awareness: the sheriff needs to find a way to spread the word about the competition, for example, the posters, then these need to be hung up in the correct places.
  • Boundary: how far does the sheriff need to put up the posters? What regions could the bad guy be in and what is too far
  • Registration: there need to be people answering the phone about the enquiries made by people stating they found the bad guy.
  • Analysis: the sheriff needs to consider whether he has the right systems to analyse all the enquiries. He cannot simply send his men to wherever a call comes from, then there will be no resources left.
  • Description: how specific does the sheriff need to be in the description? If he simply offers 1000 dollars for a thief, then people will bring by their neighbour’s kid who once stole an egg from them and demand they get the reward.
  • Information leakage: what if they are too specific? And a neighbouring county sheriff wants to catch this bad guy themselves in order to get a good reputation. But if you give too little information, the people might not be able to identify the bad guy.

For me this example was a nice, simple way to discuss the problem. I had never thought about a competition in this way, nor did I realise that there were so many factors to consider when hosting one. It really clarified the factors that need to be taken into account, and I hope it can do the same for other people reading this!

//Lynn Reichenfeld

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I would like to share my first video guest lecture at KTH from Electrolux about their perspective of open innovation. Let’s extend and share our knowledge about this phenomenon to promote creation and improvement.

Electrolux is a leading global appliance company from Sweden since 1919, which is present in more than 150 markets, including the brands AEG, Anova, Frigidaire, Westinghouse and Zanussi. They sell more than 60 million household and professional products and is the only appliance manufacturer in the world to offer solutions for both.

The Open Innovation Strategy according to Beatrice Maestri is to create new value, new products, new services and new experiences for customers. They define innovation as new business opportunities and a new way to interact and work with each other. In short: A new way to do business. Therefore, a important point is the exchange between internal and external networks but with the main focus on people.

Open Innovation provides new technologies, new ideas, additional competencies and new and other markets. Due to fast innovation processes and the speed behind new trends, it is a common need to outsource. As Beatrice Maestri mentioned: “It is not possible to be an expert of everything”.

Access to vital information for decision making, flexibility of skills and influencing innovation in an ecosystem are benefits of open innovation for Electrolux. To capture this benefits, they defined roles and responsibilities to deal with open innovation. A team of 5 people is working full time on open innovation to capture new innovative business solutions to create new value for their customers.

According to their vision: Unlock universe’ potential.

A key challenge is therefore for the open innovation team to move beyond the trusted network and to find brokers. Brokers are the intermediate connection of the company and innovators outside. According to Beatrice Maestri, they cluster Broker in “DNA”, for example industrial, academic, media, etc., to match and rank brokers. At first they focus on a balanced portfolio of brokers, then they launch – create perfect match between needs and brokers, afterwards they scout, screen, OIB, Brokers Activity and at the end is the management of brokers.

It was a nice experience to see what is possible nowadays, as i already mentioned that it was my first video guest lecture. The whole presentation was well structured and  gave a good impression of Electrolux’s open innovation strategies and how important it is to treat and involve open innovation. Thank you again Beatrice Maestri for sharing this knowledge and strategies with us in the course #ME1033 Open and User Innovation at KTH!

References: http://www.electroluxgroup.com/en/electrolux-in-brief-492/

 

 

I can still remember my trip to Uppstart, a special tech startup conference in a castle in Uppsala. There’re startups giving pitches in the main hall from morning to night, also there are exhibitors advertising their showcases on the way to the hall. The whole conference is informal and relaxing.

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Some of the pitches are interesting, the one attracts me most is about Virtual Reality. Virtual Reality and Augmented Reality are the future pattern of our life, the research, products development and investments are accelerating day by day. With VR, we create new world that we can never imagine before.  People will have new experience or even easily to be scared. The pitch focused on VR gaming and gave us a live onstage demo of SVRVIVE. Also we are facing the problems such as the high price of VR devices .The conclusion is that VR is the new smartphone. It will be common in our daily life and change the world. I bought my own VR device recently, so I can tell how I’m shocked with my use. I believe VR is a new opportunity for startups.

The video of the whole pitch can be found here: https://www.facebook.com/uppstart.co/videos/1811385082442588/

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Except for the pitches of startups, people also talk about how immigration process for technical talents could be improved in Sweden, which is important to students of EIT. Anyone who focuses on these issues could watch the whole video: https://www.facebook.com/uppstart.co/videos/1811375699110193/

Uppstart is now a popular annual event for startups in Sweden, check the websites below if you want to know more

https://www.facebook.com/uppstart.co/

http://uppstart.com/

The competition is based on Stockholm’s vision of providing a city that can be shared and enjoyed by all. In order to take to the vision closer, an award is set to invite companies and individuals. We can use the City of Stockholm’s open data to create a digital service, such as an app, web service or product.Stockholm is a city growing fast and full of innovation. The whole city produces a lot of valuable data because of its high-tech management and the developers hope to have an opportunity of proving themselves.

That’s how open innovation works here. The data from different organisations are opened to public and more people are involved to the innovation. Setting an award attracts participants even more. And the final propose is to create value for Stockholm.

There are two tracks of the competition, the first one is ‘A financially Sustainable Stockholm & A Climate-Smart Stockholm’, the second one is ‘A cohesive Stockholm and A democratically sustainable Stockholm’. I focused on the second track.

As shown in the picture, I’m shocked by the coverage of the kinds of data. What a chance for developers to make full use of the resources and show their talent.

1Although it’s beyond my ability to actually implement a software. I tried to come up with some ideas. For example, in order to implement the function of wide selection of sports, culture and leisure, a new service is needed. Using the method I learned from ‘Finding Your Innovation Sweet Spot’, the Multiplication, I try to combine a map with booking service. With the help of the new service, we may search the nearest place of sports or leisure, then check the schedule of booking or status of occupy. So now we may easily know where’s the nearest available ideal place to go. And for those public filed without a booking function, we may announce to others when we are using it, so others can know that before come and leave with despair. Also we can set alarm so that we can know the place is available as soon as possible. There are lots of open data to support the function of our service, such as:

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After I know more about the competition, I realised the importance of open data and how it may contribute to the development of our lives. I’m looking forward to the day that I can use the open data to create my own app.

Related website:

https://www.openstockholmaward.se/

http://dataportalen.stockholm.se/dataportalen/