Dreamgineering was in an exhibition about Entrepreneur Creation in Royal Coin Cabinet yesterday!


The exhibition takes a new approach on entrepreneurship and how entrepreneurs are involved in changing and affecting our lives. We can meet creative people and entrepreneurs from 400 years to today in the exhibition. Some cases really inspired us by their success, setbacks, endless perseverance and sense of timing.


Here are some interesting points in the exhibition:

Try to have two strings on the bow

Many entrepreneurs just come up with a new idea and they stick with it throughout their entire career. It’s lot more easily for them to fail since they put all the eggs in one basket. Try to be the ones who keep coming up with new thoughts, starting multiple businesses or buying up existing companies. These people are known as serial entrepreneurs.

Cutting-edge Ideas & Timing

The particular time when a new idea is launched is decisive to its success. (I can’t agree with the saying “timing is everything” more, especially after the assignment Idea Screening.)  Owing to the fact that the ideas are often at the forefront, and this means that those ideas sometimes challenge laws and take substantial risk. But if ones can conquer the difficulties after several attempts and make it economically viable, it’s most likely for them to be very successful.


Intrapreneurs are the employees in the company who work with creative projects of their choice as part of their job. They are just like the entrepreneurs in the organizations. Sometimes it’s a good thing to have an intrapreneurship in a company since they can profit the company. But sometimes the Intrapreneurs will start their own business and leave the original company. A classic case for intrapreneurship is that the founders of Adobe, Charles Geschke and John Warnock were employees of Xerox before.


It was good to meet a lot of entrepreneurs throughout the history and know different perspectives of entrepreneurship. All in all, nothing is easy, but everything is possible! In every case, key words are innovation, collaboration, creativity and curiosity.

Find more in Peter’s post!


Danny and I visited The Royal Coin Cabinet yesterday where they had a temporary exhibit on Entrepreneurship.




It was actually quite inspiring to read stories of past entrepreneurs while further cultivating more motivation to begin my entrepreneurial career.

I would like to bring up 2 of the most important take away messages, timing and motivation, among other things.

We’ve touched on timing here in there in class sporadically and this exhibition really helped put it into perspective. You could have a brilliant idea, but if it is ill-timed, you may not have a market or customer for it. Likewise, you could possibly stumble across the right opportunity at the right time. Take for example Spotify. After the Pirate Bay was raided by police in 2006, two guys saw the need for free online music, hence Spotify was born. The exhibit had more excellent advice on timing:

1. Timing requires preparation

2. Timing sometimes involves pushing the boundaries

3. Timing is often about having the most modern offering

Motivation is hard to cultivate and pinpoint, but also maintain. There is a reason each one of us has chosen to take this course. Maybe it is because you believe starting a company will result in money in the long run. Maybe you believe in a cause. Whatever it may be, your individual motivation is a driving force that is important to never forget as you go through your entrepreneurial journey. I took an interactive Motivation Test and this is what I got:


The exhibition’s thoughts on motivation (sorry intopreneur.com doesn’t allow me to rotate the pic):



What is your motivation?

Yesterday, I (and Danny) got to attend the Stockholm Startup Weekend Bootcamp hosted by Stockholm Startup Weekend at the venue for Young Innovation HUB. It was basically a workshop held to prepare all participants of the coming Startup Weekend. The theme of the bootcamp this time was focus on Product Design, or design in particular.

After having a lecture about the importance of a good business model for the success of your business idea, I found it very useful to (6 hours later) learn that a good product design and the way you want to convey your idea/product/service to others is very important as well. I think you have to have both: a solid business model and a good presentation so that you gain your public attraction. And then the best way to sustain that is through substance, which would your business model.


Anyhow, with that being said… The event consisted of several speakers who focused on the theme of product deisgn. One of the speakers was Erik Ceder, who works at Veryday, which is a people-and end-user driven desing company that has had large corporate customer like Spotify, Toyota, IKEA and so on (the list was endless, phew). It is actually one of the top 5 design consultancies in the world! Furthermore, Ceder has also won the Red Dot Award for Product Design, which is basically equivalent  to the oscars in the digital design world. Pretty cool 🙂

The speakers gave us some useful tips in how to make your product i.e. app, webdesign etc. appealing and easy to grasp for your customers, or to the audience just in general. They 3 main tips were:

1) Simplify it/Less is More (even though you get lots of ideas for your product/service you need to scale you down layout to simplicity for others to easily understand and see a red thread)

2) Bring it to life/Branding (your product must have character and personality to create a credibility with your customers)

3) Fake It ’til You Make It (really spend time on developing your business plan)

Something else that I learned, and something the speakers were very good at pointing out was that Design is really about Conversion, meaning that it is in the end about changing behaviors (of users) and making usage more simple. One pretty interesting tip was that you should do the so-called “squint test, meaning that you should stand 3 meters away from you webpage or app to see what your customers would notice first. Then you should ask yourself if you like what you see  😎


All in all, I believe that design/product design is a crucial part in developing your idea/product/service. It is a way to convey a message, a chance to showcase your stuff to your customers and instill a feeling or create a connection in and with them, especially when a lot of today’s innovation are digital – several business ideas that I have seen for the past few weeks have been based on mobile apps – we surely are going more and more digital!

However, a good busines splan and model is just as important. So I think both must go equally well hand-in-hand. So watch for my next post where I will go deeper into business plan/model generation! Also, read Danny’s post too to get more perspectives! 🙂

I would like to bring back up the first exercise we had. We didn’t get a chance to here each others outlook on each topic so I hope that a person from each group can share.

My group was education and I have thought extensively before this instance about how the educational landscape would look in the future. There are 2 issues that education reformers want to solve: 1) the current infrastructure needs to improve and keep pace with rapid globalization and technology use 2) there is a lot of untapped potential in third world countries where access to education is held back by geographical, political, etc boundaries.

One of my dreams one day is to start my own school to address the first major issue. Education should be personalized and more analysis needs to be done to properly channel teaching to learning styles to maximize potential. But I also hope to provide an answer to the second issue. There’s a school in San Francisco that I applied to transfer to that I showed my group: https://minerva.kgi.edu/academics/seminar-experience. I think this is part of the answer to the future. In fact it addresses both major issues to some extent – we just have to find ways to put technology into the hands of those less fortunate (which is already being done).

Our group, in the little time we had, took some of the approaches Minerva had and expanded beyond it. I think the depiction is pretty self explanatory – most importantly just realize we have to tackle developed and undeveloped nations differently. 2030education

Thoughts on our idea for education in 2030? But more importantly, what was your group’s topic and what did you come up with? Thanks for sharing.

#Dreamgineering #thisisreal”Dream”engineering

Yesterday, I attended the open house event at Student Inc with Raquel, Lenny and Peter from the awesome team Dreamgineering. My Klint, the at Student Inc. manager, gave us a very informative and  insightful tour of Studen Inc and the startups that they have helped and are helping along the way.

As Raquel and Lenny probably has informed you in their posts http://intopreneur.com/?post_format=link and http://intopreneur.com/?p=173, Student Inc is a KTH organziation that supports Technical startups by KTH students, not through investing in them but helping them find investors.

To sumarize and not to repeat too much of what my aweosme teammates have already told you: around approximately 10 am My gave us a tour/introduction of the timeline for startups that Student Inc helps and it includes 3 phases: Initiation, Development and Phase Out with the third phase being that you can pretty much stand completely on your own (see picture below). We were also introduced of all the very exicitng business ideas that were happening. The creativity on that timeline seemed endless! 🙂



Some interesting things that My reminded us about Entrepreneurship were that as a startup, you have to earn your investors (i.e. laying a good groundwork and building a solid business model etc.), and also that passion for what it is that you do is very important (some thing I talked about in my previous post).  As there will be ups and downs,  only a passion for what you do will “get you through” it ( as well as positive customer feedbacks – getting recognition and appreciation for your work in any area is always a fantastic feeling that fuels you up with energ).  So basically, you have to be very into your idea, what you do and what value it brings to your surroundings to get through the downs and also keep on getting yourself through the many challenges and the huge amount of hard work (especially finding investors) that startups embody. But ups are obviously very easy to sail by in whatever you choose to do, but the downs? Trickier. Much trickier.


On top of this, My also pointed out that Persistence is crucial as well. And seeing the 3 phases the startups on Student Inc’s timeline have to go through, it surely is. However, all successful startups such as Spotify, Apple, Facebook started out being small. It is through hard work and being tenacious that got them to where they are. It sounds obvious but I can really imagine that when you have a business idea that is new to the world and without any funding and with the insecurity around it all, letting it go does seem tempting.

Anyways, I am excited to start working on Phase 1 of my idea for the course and trying out all the things that I have learned to far. My will also come with some useful feedback to the whole team, and who knows, maybe my idea (or another one) will be launched into the real world one day 😀

/Yuwei, team Dreamgineering


Thanks to L.Peter and My Klint, most of the members of #Dreamgineering have attended to one of tents of events for Startups organized in KTH during the year. Student Inc is an organization inside KTH who supports and helps innovative ideas to become into Startups with revenue. They don’t invest in ideas but they can help finding investors and holdings. By sending an email to the manager everyone with one (or several) ideas can make an appointment in order to ask for advice and see if their idea has potential. Today morning we had the opportunity of knowing in first-hand what is going on Student Inc. in the Open House event (Wednesday 17th) due to My Klint, Student Inc. manager, and guess what… Is amazing! 9.00h Morning started with a nice breakfast for free!! 😀 (These #entrepreneurs known how to catch people! 😉 )


9:30h My Klint, made a tour for us inside Student Inc building. It is located in Teknikringen 26, 114 28 Stockholm (inside Main campus KTH). We could visit the “workspace” room, “conference” room and all the rooms available in order to help entrepreneurs to develop and share their ideas, and kitchen! 10.00h My was explaining to us how the Student Inc works which startups are developing there they ideas and how Student Inc staff help them. IMG_20140917_103723553[1]

Student Inc has a program from 3 to 15 months for those ideas that are ready to start the process. So in order to know if your idea is ready, first is needed to have some appointments with the advisers of the organization. They will decide if is necessary to search more about the market and the idea or if it can start in the phase 1 INITIATION. The program is based in 3 phases depending on the state of development of the idea, 3-6-6 months are the phases Initiation-Development-Phase Out. After these phases, Startups should leave to begin their business on their own or find another incubator or platform to help them longer (as STING, also from KTH). I would recommend you all of you to go visiting Student Inc and their team because they are very nice and they are looking forward to listen to all your amazing ideas!   #Dreamgineering

Today we visited the Student Inc. Programme which is financed by KTH Innovation as part of the online & offline assignment for the KTH Entrepreneurship course. Student Inc. is an organization that helps start-ups and young entrepreneurs through the first phases of their journey towards building their own company.

When you want to apply to the programme there are a few requirements each group has to fulfill. First of all and most importantly the majority of the start-up team have to be students at KTH and the idea has to be “technical”. Additionally other criteria have to be met, e.g. that the idea has to be innovative, a lot of research must be done before beeing accepted, etc. After meetings with business coaches in order to discuss, develop and improve initial ideas the teams that are accepted go through 3 phases.

In the first phase, called “Initiation” the entrepreneurs are supposed work on their ideas, do further research, develop the product and after 3 months do a pitch to the business coaches in order to move on to the second phase.

In the second phase, “Development”, the aim is to actually launch the product/enterprise and bring it to market during approximately six months before moving on to the last phase after another pitch .

The third phase, “Phase out”, helps the entrepreneurs to prepare to stand on their own feet, so to speak, and being able to continue their journey by themselves.

During our visit we heard a lot about different ideas and the different stages the entrepreneurs find themselves in. To maybe highlight one of the  organizations which have already left Student Inc. I would like to mention Help to Help, a NGO that gathers money through crowdfunding in order to pay tuition fees for children in developing countries, an idea which in my opinion is very inspiring and noteworthy.

What Student Inc. provides for the students is guidance through business coaches and ongoing meetings in order to discuss the progress of the idea, offices to work in and for special, promising teams even a network of high-profile investors.

Since time was running out in the end we were not able to pitch our ideas to My Klint, the Manager of Student Inc., but agreed upon sending our individual ideas to her and then receiving initial feedback from in return. So during the next week we will start introducing our ideas on this blog and keep you updated on constructive feedback and how that will affect our developing process.

To leave you with there were some things My told us that are essential when it comes to Entrepreneurship. First of all when in doubt about which idea you should pursue: always follow your passion. Second of all: you need a lot of persistence when you want to be en entrepreneur since you will always start broke and will inevitably face many ups and downs on the way. But nevertheless the rewards you get, when for example your first customer likes your idea or you sell the first exemplar of your product, are worth all the pain you have endure on the way.

Student Inc. 3

The Student Inc. building

Student Inc. 1

Dreamgineering at Student Inc.




For everybody who missed today’s lecture. It was held by entrepreneur, teacher, author (and I am sure more 🙂 ) Gregg Vanourek. First of all, it was a great lecture and the style of presenting was very inspiring and made you really pay attention.

The first part of the lecture dealt with “entrepreneurship” and “start-ups” in general which was followed by a case study. Groups of 4-6 students had to decide what a start-up should do when confronted with the problem that an investor is about to sign a contract for a huge investment when at the last minute the CEO decides that the revenue model of the start-up has to be changed. The options were:

  1. to tell the truth and put the survival of the Company in jeopardy
  2. to tell the investor later after the new model has proved to produce results
  3. to not tell him/her at all and hope that it will remain a secret and the investor will not care as long as results are produced.

Surprisingly enough most groups came up with the same answer, opting for alternative 1 because they did not want to hurt the reputation of the firm, were sure the investor would find out, which would be followed by legal punishments and/or  argued that since the investor decided to invest in a start-up he/she would know the difficulties involved and therefore understand the necessary change.

Afterwards we were given a framework to tackle such difficult questions that revolve around leadership. In his book Gregg Vanourek introduces the principle of the Triple Crown, which, actually, is a horse race metaphor for the most elusive trophy in the world. According to the principle all businesses or decisions should strive to fulfill the criteria of being efficient, ethical, and enduring. Additionally we were provided with 5 principles of leadership being: Head & Heart, The Colors, Steel and Velvet, Steward, Alignment.

According to the framework the previous business decision was simple, since the one characteristic that comes before all others when there arises a problem of trade-off between the three criteria is that your decisions have to be ethical, thus only allowing for telling the truth to the investor. However there seems to be , like for so many business decisions, no absolutely correct answer to that problem. What do you think about that situation?

Returning to the book about the Triple Crown I will definetely read it as soon as I am put into a situation that requires leadership qualities, since I have never taken any courses related to the subject.

At the end I would like to invite everybody to post thoughts, additions or different views on today’s lecture and leadership in general.

#L.Boldin  #Dreamgineering

I had the privilege to take part in the inaugural Nordic Life Science Innovation Challenge (http://www.biopeople.dk/index.php?id=819) this past weekend from 5 September to September 7. I found out about the opportunity on the KTH innovation website. Ironically, the majority of the event took place in building Q, where our exercises take place.

Half the folks flew in from Copenhagen and most were well into their graduate degrees or were involved with their own start ups already. It was quite the experience to network with these individual from many walks of life with impressive track records. I was put into a group that consisted of a Dane, a Belarusian, and a German (yes, quite the diversity).

I was expecting more of an event with training on pitching an idea, but ultimately it was a case competition centered on the biotech industry. The 6 or so ideas we as a group could choose from were given to us, some more open-ended than others. I didn’t have the background as the others did on biotech and life sciences but I sought to input as much of my perspective as I could throughout Saturday and Sunday. Nonetheless, my biggest takeaway was the impressive collaboration and mix of varying viewpoints that drew together to come up with a 5-minute pitch to a jury of established entrepreneurs with only 10 hours of work.

Considering that this was the first time this event was held, I was and still am impressed by the quality of it, the presenters that came to speak, and most importantly, the diversity that was represented. I was told that this is something that will take place on an annual basis together with the Nordic Life Science Days in Stockholm. If anything, this is a great networking opportunity with individuals that have tremendous entrepreneurial spirit. I hope to participate in it again and I highly recommend it to those that will be here in the coming years!

And I will leave you all with a couple of pictures of the participants and the coordinators of the event:

NLS Innovation Challenge






What should we do if we come up with an awesome idea or we find some pain points to solve in school?

Knight (1921) once said that ”entrepreneur is someone who calculates and takes risk and manage uncertainties.” Entrepreneurs are often described as risk takers; unfortunately, many of them will fail eventually. Therefore, it will be great if there is someone or some organization helping the student –entrepreneurs get their startups going.

Being at KTH for a month, I truly think KTH is a school that is very friendly for the entrepreneurs. You can find out that there are a lot of courses related to Entrepreneurship of the website, such as the one we are taking right now (the best one!). And I can feel the atmosphere of encouraging entrepreneurship at campus. A lot of activities about Entrepreneurship are held in the school. For example, Stockholm Innovation & Growth (STING), which is an organization supported over 130 startups over more than 10 years, had an activity ”Entrepreneurship on Campus” on 28th August. They invited us to an inspiring presentation of the startup scene at KTH.

In addition, there is an organization called “Student Inc.”, KTH Student Incubator. It supports students at KTH with their potential projects and helps students get their startups going and make some progress towards commercialization, especially in technology based projects.

This is the Facebook page of KTH Student Incubator.


There are a lot of useful information and activities about start-up or how to get involved in entrepreneurship.

What’s more, they have start-up pubs a few times every semester. It’s a pub where students can present their ideas of a product or business to others. Last one was on 2nd September. Not sure when the next one is, but check the page now and then and hope they have one soon.

KTH Innovation, In collaboration with Excitera, operate the KTH student incubator – Student Inc. together. If you want to know more about Student Inc.:


Being in a such entrepreneur -friendly environment, I truly believe that I will learn a lot and get some brand new thoughts about entrepreneurship in there!

#Danny Huang, #Dreamgineering