Good evening all,
As we seem to be a few loving TED talks, I wanted to share here one more talk by Guy Kawasaki about the art of innovation.
Guy Kawasaki is a Sillicon Valley executive. He was also in charge of the marketing for Apple.
In his talk, Guy is highlighting key points in the innovation process. To be honest with you, the talk is 20 minutes. My brain is literally incapable of remembering everything. I have been watching it a few times to catch the key points. My take home messages tonight are:
- The mantra point
- Not being scared to fail
- People may not use what you have been created in the way you were thinking they would use it and that is awesome!
I think it is more efficient and productive to focus on a few key points to remember in depth.
Besides, as Lisette told us on Friday during her 3D printer presentation : “If what you print is crap, just throw it away and try again”. I think Guy was pretty much in the same philosophy when saying “Do not worry, be crappy”.
Also, I am admiring the way he is sharing his idea (he’s also funny!). The TED talks are really simple by purpose but the orator really needs to catch the attention of the audience, namely by the body language. In my personal opinion, Steve Jobs was pretty awesome at this exercise as well. Guy is also giving some tips in his talk about pitching.
Being an entrepreneur is always being able to share ideas and communicate them. I cannot wait for us to actually practise for the first time at the Elevator Pitch class and get feedback about our ‘showman/woman’ skills :).
Celine
