Today I read an article about the KTH-started company called Mentimeter. They just got accepted into 500 startups accelerator. This is a huge deal for any company and a great opportunity the reach new heights and evolve as a startup.

But this got me thinking. This is not a huge idea. This is a couple of students sitting in class and realizing that raising your hands to answer a poll is not working as well as it could. People were afraid of being wrong and looking silly, or people just followed the pack, or something completely different that made the voting unreliable. Instead of complaining about this, like many others do they said to themselves, “this can’t be that hard to fix”.

I believe these exact words are the beginning of a lot of startups. “This can’t be that hard to fix”. It does not have to be something complicated like re-inventing space travel, I’m looking at you Elon, or a complicated social network to unite the world. You just have to find something that could be made a little easier and there you have a base for your start-up.

I suppose a good way to start entrepreneuring is to keep a list with you at all times where you write down whenever something bothers you. And one shouldn’t be afraid to write something down just because you can’t come up with a solution there and then. You can figure that out later…

Mentimeter also kept a blog during their early days. It’s fun reading about the development process and thoughts they had. For example they were used at the iiS (Pernilla Rydmark) organized “Internet days” back in 2012.

More reading:


Hi, Serdars talk about the NoPhone ( got me thinking about this trend of paying more for less functionality. How common is this and is this something new?

I understand that there must be multiple versions of products to suit different demands and price levels but the obvious relation is that the more you pay the more you get. But as with the Doro phone and the NoPhone we actually pay quite a lot for less functionality since there are cheaper alternatives with more functionality.

After some thinking I can’t really find any similar cases in other areas. Sure there are very expensive simple watches and so on but that is to me another question. That is not about the regular joe being tired of the advanced technology and being prepared to pay more to actually get less (an expensive watch comes with the status so in some sense you actually get more).

Does this development mean that we are saturated with tech and will this trend keep getting bigger?

I’m not sure if you still follow my thinking but I’m curious whether you know of any similar examples from earlier. I would love to hear your thoughts.

Best Regards
A very confused/confusing Fredrik Hallberg