Stutterheim is a Swedish non-tech start-up that I have been following for the last couple of years. For around 5 years ago Alexander Stutterheim started the company were the idea was to make high quality raincoats with inspiration from his grandfathers’ old raincoat that he had found in the attic. I have been fascinated with the product since the beginning and I actually have a coat my own.

https://stutterheim.com/se/

This is no billion-dollar company but it has had an amazing growth and has become recognized all over the world for its product design and high quality products. Alexander Stutterheim started out selling from his own apartment investing everything he owned and even pawning his apartment to get his dream started. And now, in 2015, Stutterheim has an expected total turnover of 55 M$.

If you are interested to read more about this Swedish fashion brand you can read an article about the company and their branding strategy in the link below:

http://www.fastcocreate.com/3045685/behind-the-brand/how-a-swedish-rainwear-brand-turned-melancholy-into-a-marketing-masterstrok

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3 Thoughts on “Stutterheim – Swedish melancholy at its driest

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