As a part of the course Business Development Lab my team had to present on the topic customer segment. Hence I went through a lot of materials and videos and would like to share some of the key points I learnt.

Customer Archetype

  • Understanding and defining your customers in detail
  • Profile for the customer – age, gender, location, role, how they buy, who will buy etc.
  • User of the product may not always be the buyer of the product.
  • Identify how your product is going to help your customer and where it fits in their life.

Working with customers

  • Constant interaction with customers.
  • Customer discovery – test the problem and get better understanding of the problem you are trying to fix.
  • Customer validation – test the solution by creating demo, website/apps.
  • Start selling the product
  • Improve the product and add more features
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