Hi everyone! Good work with the presentations today 🙂

Yesterday  I went to an event arranged by Start-up Stockholm. It was a 60 minutes course in sales for start-ups, mostly focused on B2B sales. I want to share my key learnings from this course with you:

  1. Make sure that you express what you can give your customers in terms of creating value for them. And always introduce yourself in terms of what value you offer rather than your formal title. An example that was brought up was that the course leader himself says that his job is “to help people start companies”, rather than saying that he is a business advisor. This should be a top priority in your elevator pitch.
  2. Start to sell via your network. Make sure that all your connections know that you have started a new project/business and see if anyone knows someone that would be interested in what you offer.
  3. When selling for a start-up, you have to be able to handle all the noes. Because you will not sell to everyone, but keep up the good faith and keep on selling! (And in case your product/service doesn’t sell, that is a clear indicator that you need to change strategy.)

Start-up Stockholm arranges a variety of lectures and also offers one-on-one counselling for start-ups. I did not take any picture since it was such a small class.


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