Testing a Startup product : KARMA Rescue Food

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Hi all,
I wanted to share with you a new product that was created by a startup and that i tested last week. It is an app called “KARMA” available on GooglePlay and AppleStore. It is a digital platform for reducing food waste.Instead of throwing away food, Karma offers restaurants and grocery stores to sell their soon-to-be expiring food at discounted prices. You can buy food directly through the app and receives high quality food for less. Therefore, everybody wins and for us as students, it is a good opportunity to make some savings and at the same time get nice food from restaurants and cafes. There is more than 400 registered restaurants, grocery stores, bakeries and cafes.
It is all about timing and also geographic proximity.There is a map so it is easy to find food near you, or near the place where you’re going to.
You can find various type of food : meals,sweets,bread. Sometimes the price can be half of the original price or even less, so don’t miss this kind of opportunity. For your information, you can pay directly on the app. Also, you can follow your favorite places and get notified when there is food you can rescue. You have your own profile where you can see how much food you saved in total and how much C02 emissions you reduced.

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I believe their idea is great since thay have managed to create a simple and innovative solution on one of the biggest environmental problems in the world which is food waste. I am very sensitive to this subjet since i am studying sustainable energy and environment and i have done many research on this subject. Globally we waste 1.3 bn tonnes of food every year of a value of 750 billion USD. In Sweden alone we throw away 500,000 tonnes of food per year.
If you need more information, don’t hesitate to comment or contact me.

And keep in mind that no one can do everything, but together we can do a lot.
Thanks for reading and sharing.

Anouar Mabrouki

 

Help a Start-up – Karma

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app-1Earlier this semester I met a start-up that caught my attention for its noble mission – reducing food wasting while getting its users fantastic deals. I decided to test their app and see if they could deliver their bold proposition. My verdict is that they surpass expectations!

Karma partners with cafes and restaurants in helping them sell good meals that could otherwise become revenue loss and food wasting. App users, on the other hand, are offered significant discounts to those who shop for food post traditional business hours. For example, lunch meals are listed on Karma at 14:00, which seems to me like a fair trade-off for such a great price discount. Not only the discounts are significant, but there’s also a great variety of restaurants listing their “overstock” on Karma. I was expecting this start-up to be struggling with the Chicken-egg proposition,  but they seem to have achieved great adherence among cafes and restaurants.

Their interface is intuitive and pleasant, and I was able to use the app even though I do not speak Swedish. The listing format is able to convey the necessary information while still allowing the depicted meals to look appealing. I believe this app has what it needs to become very popular and march towards some very ethical world domination.