Me and a couple of other students from the course went to the event Trade & Investment Seminar Business Opportunities in Malaysia located at Sheraton that Serdar invited us to. This visit was a bit different from what I have experienced before. It was quite interesting to see how people from Malaysia and Sweden coming together working to find ways to collaborate. The importance of networking was once again put on display. One guy I sat next to where looking for investments for the company he worked for in the space industry.

Comparing this event with other more startup related events I have experienced, the atmosphere here was a bit more serious. A lot of people wore suits and was there representing their company or country. Nevertheless, all persons I talked to were very friendly.

Malaysia was pictured as a good country to start with to get a foot into the Asian market. The living expenses are much cheaper compared to neighbouring countries such as Singapore. There also exist educated workers that speaks English for a lower price. The country is politically stable, and the GDP is growing. Overall, it was depicted as a good compromise. Compared to the Swedish cold weather right now an escape to Malaysia could also be tempting.

Even if startups where mentioned during the event and is important much focus was put on the bigger companies such as Volvo and SKF. Both Volvo and SKF had representatives in the panel that talked about their businesses and relationship to Malaysia. The representative of Volvo talked for example about how regulations were one of their main problems.

During the lunch I asked a Malaysian representative about startups in Malaysia. He said that they for example help statups by providing mentors for free that can provide experience to the founders; they also help with well-equipped workspaces for subsidized prices at the beginning of a startups life. This he said have produced good results.

Many also recommended that we should come visit Malaysia, even if it only is for tourism, and I guess I will take that into consideration when I plan any future trips to Asia.

Thanks for reading!

Johan Wikström


Hi, yesterday I attended the Stockholm food movement event powered by Impact Hub Stockholm. Impact Hub Stockholm is a business incubator, innovation lab and community of social entrepreneurs.

This event focused primarily on how to produce and take care of food in a more sustainable way. Health was also a topic. Some of you guys blogged about testing out Matsmart and Karma, both were mentioned during the event.

Food is an essential part of every human’s life, we need it to survive. However, there are many issues related to food, while some scarcely have food enough to survive others suffers from overeating and risk deceases such as diabetes and cardiovascular dieses. Much food that is produced is wasted for various reasons. Since food is one of the biggest causes to climate change it important to make it more sustainable. A speaker remarked that the way we produce food today is “fucked up”. Another big challenge is the growing population where most people will live in urban areas.  More people will put more stress on our planet and innovation related to food therefore becomes even more important.


On this event there was five presentations related to food and innovation. In different ways they attempt to solve some of the problems above.

The first presentation was from the team behind Gaia. They talked about their product: the Gaia Grow System™. Their goal is to make it possible to grow vegetables at home easier and more effective. They think that it is good that people living in urban areas can grow their own vegetables and thus get a closer connection to the way food is produced.

The product uses hydroponic technology, no soil is used, and the system is self-watering using nutritious water. It reduces the amount of water used to grow plants and should also produce results quicker since the plants gets the right about of nutrition. The people behind the produced talked about how they were currently looking for investments. Right now, they said they had pre-orders for about 3 million SEK.

Next up was Jenny Rydebrink, one of the co-founder of the app Garnenize . The app was a result of the founder’s own experience of growing plants and taking care of her garden. She found the problem that it was often difficult to keep track of what she had done, what was the name of the plants and where did she plant them. The app helps for example to keep a diary of the work done in the garden and to store or find information about plants.

How to grow food more sustainable was Gunnar Backman main topic. He is one of the founders of Nordisk Råvara and they won in 2016 the first prize in Vinnova’s competition for innovative climate-friendly food. They try to grow food locally, in a way that is more like how it was done in the past avoiding monocultures and chemicals. Gunnar also talked about the need to find plant-based alternatives to the many animal-based ingredients used today.

Theresia Silander Hagström and Oytun Yildirimdemir, co-founders of Eatit, were also there. They both have a background from KTH in industrial engineering and management. The app Eatit uses blood tests, food preferences and medical research to generate individualized recipes to help people eat healthier. To achieve suggestions, the app uses machine learning and AI. On their webpage they describe their app with: “Think of Eatit as your private physician, personal nutritionist and private chef – all in one place! Optimizing wellness is not mystery, it’s science.” They are currently testing their MVP.

The final speaker was Mårten Thorslund founder of Matsvinnet. He talked about how he started to get interested in food waste and how he is now running a webpage where he shares information and advice on how to reduce food waste.


Many in the audience seemed to have some business related to food and the atmosphere was very nice where people gave advice and recommendations such as features they might want to include, persons/organisations to contact or other businesses they might what to contact to partner up with.

During this event I talked to a guy studying to become a nurse who was there because he was interested in learning more about food sustainability. He talked about the huge food waste that occurs in hospitals and the need to do something about it.

I also met the co-founders of Enkla Kassen, Johannes and Patrik. This will be Johannes’ second startup and they just launched this new startup a few months ago. Their business aims to deliver climate friendly, fast to prepare, and inexpensive food bags. Currently they are targeting the Stockholm area and talked about visiting KTH to promote their business believing that students would be a good match for their product (might be a good chance for some free coffee if you manage to find them).

Thanks for reading,

Johan Wikström

During this course we have talked about the importance of mentors and learning from others mistakes in order to avoid making the same mistakes and by doing so save for example time and money.  Getting a real mentor is one option but there are also a lot of resources on the web that could work as a good supplement.

A while ago Timmy Rosendal wrote about a podcast app from a Swedish startup called Acast (  This made me think of a podcast I have listen to and think is interesting. It is called Entrepreneur On Fire

The podcast can help keeping your entrepreneurial spirit up and is a way to learn from other entrepreneur’s journeys, both their mistakes and what they recommend. If you do not have anything to listen to on your way to work or school, you could give this podcast a try 🙂

Since we are going to create a video about our venture idea it could be interesting to see how other people try to sell their ideas. Here is Entrepreneur On Fire’s video.

Do you have any podcasts you would like to recommend?

Johan Wikström

Last lecture (2017-09-20) we had the entrepreneurs Joakim Fohlman ( and Tobias Degsell ( as guest lecturers in our course ME2603 at KTH. Since I really enjoyed the lecture I thought I would write a post related to it.

It is said that the journey of a thousand miles begins with one step and that apply to entrepreneurlectureship as well. The journey of entrepreneurship often starts with an idea that address some problem; however, an idea alone is not enough! Even a so called billion-dollar idea is not enough. Action is also needed. Joakim and Tobias both emphasised the importance of action.

The first step can be difficult and many get stuck there. Joakim is currently working on a platform for entrepreneurs called Cubimo that addresses this problem. The platform can be used to help you find resources and guidance on your entrepreneurial journey. From idea to reality. The platform is currently in its beta phase and it is possible to sign up for free.

Tobias Degsell (who has so far interviewed 811 Nobel Prize laureates) and his company Combiner AB  also strive to take ideas and turn them into reality. Tobias talked about the need to push people into action. Creativity is more than just new ideas, it also requires action.

One important aspect when taking action is that you do not need to know all the steps when you start. It is enough to know the first step. When you start the other pieces will start to appear. Joakim used an example of driving a car in the dark. Even if you in the beginning cannot see your destination and only the first 100 meters of the road is visible, it will still be possible to reach your destination since the rest of the road will gradually become visible as you start moving forward.

Finally, the journey of an entrepreneurs is often better travelled together with others. To find a team of people to collaborate with will often take you further and help you achieve more. Tobias talked about how this was true for both Nobel Prize laureates and successful companies. Build bridges to connect people, when different people come together a lot can happen.

There are much more one could say but I think this summarizes some of the key ideas from the lecture.

Good luck on your journey!

Johan Wikström