Innovation is not enough

Hi everyone, i have had this post as a drift since third lecture when we talked about Innovation.

In some markets innovation and creating a good product is not enough anymore. I have found this article to show http://www.gamasutra.com/blogs/DanielWest/20150908/253040/Good_isnt_good_enough__releasing_an_indie_game_in_2015.php

It in my mind tells that in some markets there are so many alternatives that by just creating a good and innovative product is not enough because you will never get the amount of attention needed to succeed. this is almost comparable to mobile phones today, if a unknown company created a phone similar to Samsung they would never really be successful because the market is already full of other alternatives that one extra would not matter. This is a great discussion material, if you have any thoughts please comment!