Start with why!

I all invite you to watch this 18 min video where Simon Sinek explains the way innovative companies work. If your time is precious to you I suggest that you put the speed to 2.0 and watch at least until 4.29. If you don’t make it until this time or didn’t get enthusiastic to finish the video please leave a comment and we can meet up for coffee as I am really interested on you point of view on this!

This TED talks is maybe 7 years old but the first time I saw it, 2 years ago, it made a real big impact on the way I think about businesses and still is really accurate about innovation and why big game-changers are successful. Using examples of Apple, Martin Luther King and the Wright brothers you can clearly see that this is a timeless way of thinking.

We should all try to adapt the why we want to make this product, service, value if we believe in our idea. Making money and creating a good product should be a byproduct of our achievement in convince people why we do what we do. I believe this is why people think of entrepreneurs as a “special sort” of people, they are annoyingly persistent and can be right up in you face but most of all they are fizzing with endless energy which is needed to show the world why they do what they do.

I shall not lay, as an engineering student I always try to find the best solution for a given problem or know a way to explain why my idea is the best but I rarely ask myself why I am facing this problem. This is also something I am working on to change as an engineer and realize that if I want to make it as an entrepreneur I must embrace.

I hope you all enjoy it as much as I did 2 years ago and did again as I viewed it again today.