Good choice of filming location as the city landscape background illustrates the subject matter. The video explained the problem and presented a solution. The text and images on it illustrated and explained the solution. The video also showed a mobile app mockup that allows viewers to visualize how the solution would work.
Gamification might be engaging per se, but I wonder whether this solution would be successful as tourists normally run against the clock to see as many attractions as possible, which might make a scavenger app counterproductive in their case. Testing the idea with real users would be useful to tell whether the prospective target audience would like to have their problem solved that way.
Since the product already has a mockup, a change in target audience could allow the team to recycle their idea. The educational aspect of this app might make it suitable to students or other local groups who could be exploring their own city during their free time.
I believe that the animation and text that were used to showcase the solution could also have been used to explain the problem as the explanation in the beginning of the video has room for improvement in terms of communication clarity.
Good choice of filming location as the city landscape background illustrates the subject matter. The video explained the problem and presented a solution. The text and images on it illustrated and explained the solution. The video also showed a mobile app mockup that allows viewers to visualize how the solution would work.
Gamification might be engaging per se, but I wonder whether this solution would be successful as tourists normally run against the clock to see as many attractions as possible, which might make a scavenger app counterproductive in their case. Testing the idea with real users would be useful to tell whether the prospective target audience would like to have their problem solved that way.
Since the product already has a mockup, a change in target audience could allow the team to recycle their idea. The educational aspect of this app might make it suitable to students or other local groups who could be exploring their own city during their free time.
I believe that the animation and text that were used to showcase the solution could also have been used to explain the problem as the explanation in the beginning of the video has room for improvement in terms of communication clarity.
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