This video is merely a presentation of the problem, there is hardly no explanation of the solution. It is not clear what the product is, it could be a device, a card, an app for smartphones or none or the previous, the viewer can only guess. It is also not clear what the business model will this company follow, is it a single purchase product that you are selling, a subscription service? How much will it cost? Where do I purchase it? And most importantly, how are you going to guarantee that this idea will work with all the companies whose cards you are substituting? Is it even legal to copy their cards? There are, as you see, too many questions unanswered.
From the video itself, I would say that shorter shots describe equally well the narrative of the story, you do not need 15 seconds of scenes from the underground to understand that you need an RFID card for you daily commute. Time is gold, especially the viewers time, so you should always have consideration for that.
This video is merely a presentation of the problem, there is hardly no explanation of the solution. It is not clear what the product is, it could be a device, a card, an app for smartphones or none or the previous, the viewer can only guess. It is also not clear what the business model will this company follow, is it a single purchase product that you are selling, a subscription service? How much will it cost? Where do I purchase it? And most importantly, how are you going to guarantee that this idea will work with all the companies whose cards you are substituting? Is it even legal to copy their cards? There are, as you see, too many questions unanswered.
From the video itself, I would say that shorter shots describe equally well the narrative of the story, you do not need 15 seconds of scenes from the underground to understand that you need an RFID card for you daily commute. Time is gold, especially the viewers time, so you should always have consideration for that.