During one of the lectures Serdar Temiz mentioned  that you should focus on what you have to do right now to become the key player in 5 years.
But what if you have a great idea for a short term solution? I thought of this when I saw a pitch from Scrive. They provide a short term solution for companies which want to implement e-signing, but don’t have the time to wait until their legacy systems are updated. The first thing that came to my mind was that the product they sell is only useful for a couple of years, as I imagine their customers will eventually upgrade and won’t make use of Scrive any more.

I have an idea myself for the pitch, but it focusses on the generation of for instance my parents. Many of this generation know how to use applications as word and excel, but lack the knowledge to do a bit more advanced things like building and launching websites and online applications. As you can imagine the amount of people who lack this more advanced knowledge decreases every day, so if you target this group you’ll eventually run out of customers.

Does this mean you shouldn’t launch this idea? Should you let these potential customers figure it out themselves? I think not. I think that, in line with what Scrive does, you should move fast and provide them with a nice short term solution. However, I would like to know what you think about it. Do you agree? Otherwise, please let me know what I’m missing!

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2 Thoughts on “Short versus long term ideas

  1. serdar.temiz serdar.temiz on September 15, 2015 at 8:27 pm said:

    Hej great idea. I met Scrive guys long time ago. The exercise was like this: Imagine the e.g online identification ecosystem 5 years later, you think, do research, try to predict what would happen and then you think: what you should do be one of key players 5 years later. Which can also be translated to do ‘x’ thing now which would bring ‘y’ customers Now. It does not mean that you should wait and develop for 5 years:)

  2. Linda Nilsson Linda Nilsson on September 22, 2015 at 9:54 am said:

    I liked your blogpost and agree with you on the point that short terms idea should be fulfilled even though they eventually loses their customers. I wanted to add another perspective to this by analyzing the general aspect of it. I’ve posted a blogpost on this and I would really like to hear your thoughts!

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