In my previous post I wrote about refugees are in dire need of a platform to connect them with employment. What I was saying indirectly was that LinkedIn is not the suitable platform for such solution. Here is another interesting perspective.
LinkedIn’s key offering to its customers is a way of professionally presenting yourself to a professional network. Problem? Limiting factor? Right, the word professional. LinkedIn is extremely suitable for people following a career path pre-defined by big companies. It truly is excellent at condensing experiences and competences into a presentable profile. However where this somewhat has some flaws is for people who aren’t so corporate and career path driven. One main category that falls under this are entrepreneurs. This hit me, and I googled “Top social networks for entrepreneurs” just to see if I was right. And I was. Check out the link.
LinkedIn is number 4 on the list. Sure 4 is good. However the way that LinkedIn is being used, according to the list, is through groups and LinkedIn Answers. Neither are key functionality in LinkedIn’s concept.
To summarise. LinkedIn certainly attract the larger market and do it very well. However in the case of entrepreneurs and temporary workers (refugees), they have failed to capture these niche markets.