Phonebloks

Hey everyone,

Durring the last lecture we talked about how to make things simpler, how to add less details. This made me thinking about that and I realised that I saw something a while ago which had something to do with that. There is company which is called Phonebloks. It’s founded by a Dutch guy which did his thesis about it. He found it really strange that we just throw away our mobilephone or computer when some little part is broken and that the electronic waste keeps on growing. He invited a mobilephone which is made out of blocks. So that when one thing breaks or gets old, you can just replace it and keep on using the same phone. That the phone is made out of blocks also means that you can adjust it to your needs. So when you want to keep it simple you take a bigger battery for instance and keep out other functions. The principle is clearly explained in this video:

But he realised, he couldn’t do it on his own. So he searched for other companies which could help him in developing his ideas. He found multiple companies which are working on it or want to make different parts for the mobile. Phonebloks is going to try and connect all the companies.

I found it really interesting how he managed to get so much media attention and I liked his clear and informative videos. I hope you like it too.

Regards,

Tim Buzink