SUP 46 Event

Hi everyone,

A few days ago (29/9) was the FemTech event by SUP 46. Among their startup-event, this was the most relaxing setting this far.

The event was a follow up on a successful session earlier this month, was anybody there?

The event
The evening was moderated by Jessica Stark (CEO & Co-founder for you that may not know). It was an encouraging spirit the entire evening with guests as Adiba Arney. What I thought was interesting to share was her work with non-profit public agencies. They educate and create relationships with the technology and start up community. There is a possibility that they will post a video that summarizes the event and I would recommend you to take a look if they do so. It will probably be on their facebook page but I will link it here if I see it.

My greatest insight during this evening was the discussion that rised about feedback. Under the presentation Adiba pointed out the importance of being able to treat feedback as an entrepreneur in order to develop and succeed.

Discussion and insights after the event
A discussion followed between me and a girl named Johanna that just finished her studies at Stockholm School of Economics. That led me to break down the concept of feedback when it concerns entrepreneurs. I came up with a few points I regard as important to have a successful feedback exchange.

1. Transparency and visibility of idea – having people observing, trying and analyzing you product/service
2. Channels of interaction between customers and internal force – How easy it is to give input and feedback to the entrepreneur/start-up
3. Collection of feedback – how to gather and store feedback
4. Active response – how you ensure the feedback is lifted, discussed and affects the organization
5. Feedback in return – to make sure you encourage feedback from the customers

How I will take this with me
This is some points I will take with me to my startup and our business. We have already built up a system for gathering feedback after projects and activities but we need a more consistent way of storing and following up on feedback. I will start a project in our internal system that has a place to keep and track these ideas and also put it on the agenda on our monthly meetings to discuss the feedback we’ve gotten.

Do you have any other tips?