During our video presentation pitch about uniting all tet communication under one unified platform, we got some insightful feedback from the guest lecturer. The feedback was regarding how social media platforms such as Facebook, LinkedIn, Slack et.c. are extremely dependant on users using their websites. This is because of several different reasons:
- Selling advertising – can sell it much more expensive/higher volume if there are a lot of users constantly on the site
- Overall valuation – the more people that use the website, the higher the platform is valued
So the point of this feedback was, if you try to redirect traffic from platforms that are dependent on that traffic, you are likely to reach considerable resistance. I totally agree with this and it is something that our group did not think about.
On that note, check out this article about a start up who want to unify news regarding celebrities. They should run in to the same problem.
http://breakit.se/artikel/1500/kompisganget-som-hjalper-dig-att-fa-annu-battre-koll-pa-kandisarna
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