Tonight I went to the event about Business Freedom and had a quite enjoyable time there. Earlier I though that it may be some speech on what is business freedom and something like your business freedom should never against national interests and there is no absolute freedom and whatever… But it turned out that it’s nothing like that and Eric is quite a humorous mentor and entrepreneur. He wants to bring energy to us and make some change in our life.

It took him a long time to realize his love for speaking of business in public.And he told many useful tools and quite a lot knowledge which is a great help to people who is going to start or is running business right now.So useful that I wrote 6-paged notes in total.

Below is some from my notes…


How to Define a Successful Entrepreneur: the company runs smoothly with or without the owner physically being around.

Inception Marketing, it’s about making value for people(make them want to buy something) instead of just satisfied what they want. A great metaphor is there is 2 ways to catch a butterfly: one is the net and another is to build a beautiful garden that they will come to you.

Choosing a Coach/Mentor:business background is important! 2 hours is enough to decide if you can sign the contract with him/her. We should hire people for the good result not just for a feeling of certainty.

Making MISTAKE: This is a big part of running business…Making mistakes is useful and necessary for growth. But it’s not simply about making mistakes, it’s to make ORIGINAL mistake, that is, never make the same mistake over and over again.

Big Mistakes: a) do not chase after easy sells like a monkey sticking to the nut. b)sell is like a date, do not only think and talk about yourself. On the contrary, make some connection. c)do not chase the clients, is you are needy they will run away.

Attraction: Same as the butterfly metaphor, success is far less of what you chase than what you attract. So you should attract your clients and make them come to you.

Standard of Successful Company: People there are strongly passionate and loving being there so much, treating work like their life.

Telling Story: Everyone likes to hear stories. So why not make your business sound like a story especially in a conversation?

DO WHAT YOU LOVE!

HOLD TIGHT if you are truly good!

Protect the trademark & chase after the BRIDE!


 

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Other thing like ITM and inceptive story, Leon has put in his post in deail so I’d not repeat 😛 I had a great time there and will be so happy if you can also learn something from this post!

 

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About Jiamin Deng

Exchange student of ITM from Tsinghua univ.,China.

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