Anchr as a startup-company has earlier tested their prototypes on international students and collected feedback from them to be used in later prototypes. Rather than presenting a prototype I chose to discuss the general concept of Anchr with a few selected friends with different backgrounds that all fit the demographics of the potential Anchr user. Here’s a a short presentation of the potential customers/friends I discussed the idea with:

Lukas, 24, Engineering Student.

Christian, 24, Business Student.

Adèle, 23, Artist and incoming design student.

Oskar, 24, Management Consultant.

Marcus, 24, Investment Banking Analyst.

How did you find these people?

They are friends of mine. I had lunch/dinner with them on different occasions during the last month or so and, while at it, I took the time to discuss Anchr in an informal setting.

Which feedback did you get from them? 

All of them were really intrigued by the idea of Anchr. Primarily, the idea of being close to augmented reality and having information from several internet information providers in one app were something that all of them seemed to see a need for. However, after that several questions were raised, ranging from the UX to the actual business model. Here are some points that were discussed:

  • What is the appropriate business model?
    • 3 out of 5 were willing to pay a small price for premium features. However, the three that were willing to pay for it wanted to pay around 50 kr maximum as a one time cost. Motivations included that if the price is too high they would rather use multiple apps or search engines rather than Anchr.
    • None of them had any problem with advertisements as long it didn’t distract from the user experience. Instagram and Tinder were brought up as good examples apps with non-distracting ads.
  • What is the user interface?
    • Most of them imagined it to be similar to Google Maps but with more information. Since the UI isn’t set in stone we discussed it further. Lukas brought up the idea of the UI being like reddit, where geographic content nearby gets up/down-voted so you always have a clear view of that’s worth doing.
  • Why has not this been done before?
    • We discussed potential difficulties in collecting information and potential risks with losing access to this information from major information providers.

How do you think how you found these people and who they are influences the feedback you received?

It of course matters a lot. Lukas, Oskar and Markus which all have an engineering background were more tech-oriented in their questions. Moreover, I think that the discussion benefitted from me being friends with them, since it allowed them speak freely and not adjust themselves to any expectations from my part.

Will you change your idea based on their feedback, why, why not?

The general idea remains the same, but there are many things that I take with me in terms of business model feedback and potential risks. Since the idea of Anchr in very inclusive at the moment, I think the biggest challenge that lies ahead is to narrow the scope of the application.

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