In the last couple of weeks I have been presenting our venture idea for 5 people to get some feedback. I am in the group that have the idea to put the NFC tags on public transportation that will give the passenger entertainment during the ride.

When I choose the people to interview I had in mind to get people with knowledge in
– Technology (2 persons)
– UX and startups (1 person)
– People without knowledge in earlier mentioned topics but that rides the bus/subway (2 persons)

The age of the participants where from 22 to 38 years and all live in Stockholm. I used a semi structured interview method but the questions divorced a little depending on the participants.

The feedback from the technologists was positive. They though that it will not be any problems with the technology due it already exist for other products today. And they couldn’t see any bigger problems with the software either. We continued talking about the advertisement and who the costumer would be and what the market looked like.

The second meeting was with an expert in the UX field but has also had a successful startup in the textile industry.  She explained that making a user-friendly app and to have the right logarithms to show the right news/entertainment in the app is probably the key to success.  And from and entrepreneur point of view to test in an early stage, maybe on only one bus, to get numbers on how many actually use the service.

The last two people I interviewed was friends that uses the public transportation on a daily bases. My questions here where more open about the transportation itself and what they did on their journey.  They both admitted that they are using their phones a lot and are mostly looking at entertainment. They both had a positive attitude against our idea and said they would us it if their phone had a NFC reader.

So the feedback was definitely different from who you asked. And that’s kind of obvious because of the knowledge in the subject. But that’s also really important when developing a product, to get feedback from all potential users.

The idea overall will not change but we will defiantly have the ideas in mind when we develop the concept!

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