sup46

I finally attended one of the famous SUP46 happy hours! I have been hearing about such start-up events for the whole year, but it simply never matched my schedule. This time, I decided to make the effort as I was looking for a summer job pronto. The SUP46 happy hours have a great a success formula – a free-beer mingle of entrepreneurs and developers sponsored by some organization or corporation.

As I headed to this event with the intent of networking with start-up CEOs and CTOs, I did not even pay much attention to the fact that Grant Thornton would also be at the event. I’m not saying that I would not want to work for GT, but it is notable that such gigantic accounting and consulting firms start their recruiting almost a year before their lucky interns start their summer positions. Therefore, I arrived and immediately asked around for start-ups.

Unfortunately, there were not too many entrepreneurs at that specific happy hour event. I managed to speak with a few of them, but they were in technology fields in which I have no skills, such as the 3D printing business. While a small number of entrepreneurs were present at the event, that happy hour did not fall short of students. Many of them were familiar Lappis neighbors who seem to be omnipresent in corridor parties – not many of them involved with start-ups or technology. In fact, this event might have been repurposed by some students. SUP46 is now the hottest pre-gaming event in town – mostly because it has free beer.

I am curious to see how the event organizers are going to manage the mismatch between intended audience and attending audience. While these events look like a great success on attendance numbers, sponsors might not be getting much return on investment if their recruitment teams are unable to reach prospective employees. I still give props to SUP46 for hosting such a well-organized event, and I wish them luck in reaching their goals through their future events.

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