Just finished reading two interesting articles on the subject of Opportunity Screening, very good reading for any potential entrepreneur with a few minutes to spare!
The first article was “The 2-Minute Opportunity Checklist for Entrepreneurs” by Daniel Isenberg. It captures key aspects worth pondering before you set off on your entrepreneurial quest. It entails quick and important questions every entrepreneur should ask themselves early on to avoid failure.
The article can be found here:
https://hbr.org/2010/03/the-2minute-opportunity-checkl
The second article was “How to Assess the Market Potential of your Idea” by Darren Dahl. This article is focused on how you can research the market potential for your thought of product or service in a short and effective way, whilst at the same time stressing the fact that you cannot possibly get all the data before you actually jump in to the fray yourself. Very good to get your mind thinking about what type of market research should be done in the initial phases of you start up.
The article can be found here:
https://www.inc.com/guides/201109/how-to-assess-the-market-potential-of-your-new-business-idea.html
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