Author Archives: Alycia Sundqvist

So about 2 weeks ago me and Tanvi went to SUP46 Fem Tech event. The whole idea with the event was to inspire and motivate women to take a step forward and become better entrepreneurs or take the step and become one. There were three successful women that acted as kind of a panel. They talked a bit about themselves first and then they gave feedback on three different pitches from other women. One of these women were Jane Walerud, an angel investor, who is very impressive and for example invested in Klarna. Jane talked a bit about how it was to be a successful woman in the US trying to climb the “ladder”. She said that she got offers to sleep her way to the top and that the men weren’t really comfortable with her presence. But she also said there has been improvements and the environment is better.

Jane Walerud

Before the event started we talked to two women that were supposed to pitch during the event. They were in their younger years and both had long blond hair. They said that it was really difficult to talk to potential investors if they were male as the men often talked down to them and treated them like little girls. The two other women didn’t have this problem as one of them worked at a company that was owned by a woman and the last one started her company with male colleagues more her age. I get the impression that women have the hardest time with older men if you don’t show authority and that you are “hard”. The more feminine you are, the less you get accepted. This may not be true, but is my interpretation.

The three pitches were good and got good feedback. The problems were as I have talked about in previous posts that they had to few pictures, numbers and maybe not specific enough on what customer segment they wanted to target. It was interesting to go to an event only for women by women. Except for the part about that it sometimes can be difficult to be accepted as a woman in the business world it could have been an event for everyone.

One of the pitches done by very nice woman from their company Sevn.

As many others I as well, went to the STHLM TECH event yesterday. I believe that after reading the others nice posts you get an idea of what the event was about. The most important thing I took with me from that evening was how important the presentations/pitches are and also the execution of them, if not even more important. Here are a few key points to think about:

1. Storytelling
2. Focus on the main idea
3. Leave all the features to later
4. Show the potential  market
5. Practice, practice and practice
6. Keep it “light and airy”
7. Pitch to someone that hasn’t heard of the product, do they understand?

These are the main things I took with me, maybe I forgot something? Do you have a proposition of something more important?

Venture idea

I also want to thank Tanvi for presenting our venture idea so well!! <3

She got really good feedback on the presentation and the execution but there were also a few question marks that was raised that we have to think about and take into consideration going forward.

1. Can we access the data
2. We need evidence that people will pay for our service
3. Are people willing to enter their information, do they trust us?
4. Will the hospitals trust our information?

I am really exited for this project and to see what we can come up with in the end.

We all have different role models and maybe more than one depending on which category they are active in. I have been working in the restaurant world for a long time both full time and extra combined with school. It is a profession that I both love and hate, but always will be close to my heart, it is a way of living. One of my role models in this line of work is Anna Lallerstedt, who recently took over after her father Erik Lallerstedt.

The reason why I admire her is not only because she is running three restaurants, Eriks Bakficka, Gondolen and Eriks vinbar, with an attitude that is both driven, humble and good against the employees, but she also tries to improve the whole profession. The restaurant world has a bad reputation, and a lot of people think that it is just something you do for extra income or that you are not good enough to do something else. I have experienced this first hand. Often guests asks what I do other than work in a restaurant, if I reply; this is what I do, the response from the guest often is; “oh!” with a negative vibe, and they stare down in the table. But if I say; “I am studying”, they get impressed right away and becomes really chatty.

What Anna is trying to do is show that you can work in the restaurant business and still have a family, improve and advance in the business even though you do not work “ordinary hours”. She is the first employer that has implemented a kind of certificate, “gesäll brev”,  that shows your skills and knowledge, so you actually can prove that you know what you say you know. I believe this is the first step in giving the business a better reputation. Anna is not only a entrepreneur in the aspect of running three restaurants, but also in the aspect of the progress the whole business taking a positive direction. And I have not even mentioned that she is a woman in a man dominated trade, she dedicates money to charity and is nominated to “Restauranteur of the year 2016”.

So, who is your role model?