- Nelly.com
Nelly.com is a Swedish leading online fashion business for fashionable and trendy women and men between the ages 18 to 35. Their costumers are very fashion sensible and that’s why I decided to contact them.
- How did you find these people?
I sent an email trough their costumer service
- Which feedback did you get from them?
Their feedback was very positive. They thought it was a great idea and they added that they have had similar products earlier. They exemplified with a pair of sneakers.
- How did you found the feedback? How will their feedback influence you ?
Unfortunately, they couldn’t answer more detailed due to short of time. Although, they wished us good luck and greeted us back in the future in case of further inquiries and possible collaborations.
- Will you change your idea based on their feedback, why, why not?
Since their feedback was utterly positive, we will keep the product as it is.
- Dolce & Gabbana
- How did you find these people?
I’ve sent e-mail to their mailbox online but received an answer where they said that they couldn’t answer these kinds of questions.
- Which feedback did you get from them?
None.
- How did you found the feedback? How will their feedback influence you ?
Since we didn’t receive any feedback from Dolce & Gabbana, we can’t guess their answer. What we could do is try to reach out to them again through another channel or by using our network to see if anyone knows someone working there.
- Will you change your idea based on the feedback, why, why not?
I might see some risk with the market segment of luxury fashion brands because we won’t be the only one trying to contact them or trying to sell products to them. Therefore, we need a great sales team and contacts to succeed!
- Ellinor, 23 year old student, Lund, Sweden
- How did you find her?
I sent a personal email because she is in my network.
- Which feedback did you get from her?
She was very positive and said that she would definitively wear a dress like this! She imagined herself having a LED dress at parties. Depending on the dress shape, she could imagine wearing it on a costume party or some sort of fancy cocktail party where women wear cocktail dresses. She added that she have a lots of girlfriends who she thinks would like an shining LED dress at parties.
Moreover, she envisions that celebrities would like to wear this kind of dress at a big gala. I wrote in the email that we will sell to luxury fashion brands and she was very posive about that. She thought it would be smart to add exclusivity to the dress.
- How did you found her feedback? How will her feedback influence you ?
She was super positive and really liked the idea. The thing that she said that she herself could wear this kind of dress was a really good sign.
- Will you change your idea based on the feedback, why, why not?
I wouldn’t change our product based on this feedback since she was so positive and even wanted to wear it herself. A better answer is hard to find.
- Vilhelm, 19 year old student, Uppsala, Sweden
- How did you find him?
Personal interview, Wednesday 25 of May 2016, Stockholm.
- Which feedback did you get from him?
Fun idea and he thinks some party people could wear it. Not as usual clothes though, in that case it would be childrens clothes.
- How did you found his feedback? How will his feedback influence you ?
He is a man who wouldnät wear this kind of clothes himself. Therefore he found it difficult to answer.
- Will you change your idea based on the feedback, why, why not?
No, he is not our main costumer and therefore, we would need to speak to the women of his age too first, before we should change anything.
- Marcus, 25 year old, student, Stockholm Sweden
- How did you find him?
Personal Interview on Monday 23 of May, 2016, Stockholm.
- Which feedback did you get from him?
He thought this was a very interesting idea and venture project. He belived, due to the technology theme at the MET gala this year, that this sort of clothes are very up and coming. http://fortune.com/2016/05/04/met-gala-2016-manus-machina/
- How did you found his feedback? How will his feedback influence you ?
He wouldn’t like to wear this sort of clothes himselves but he had knowledge of the fashion industry which makes his feedback valuable.
- Will you change your idea based on the feedback, why, why not?
I would not change the idea based on his feedback. He was very positive to the idea and as I just written, had valuable knowledge of the latest fashion.