What is Rappi?

Resultado de imagen de rappiRappi is the first app in Mexico that allows you to buy groceries from many supermarkets and even local bakeries. In Mexico its diffusion started just some months before I came here, we had before this type of service with the supermarkets, but it was more the telephone calling system. I will show you some techniques that Rappi had used to gain more popularity.

Techniques of Rappi (The Latin-American way)

Growth Hacking

  • Growth Hacking is a technique that searches to raise the volume of the users, earnings and impact of the company with the minimum of possible resources. Rappi use their costumers as their main way of marketing. latin-americans tend more to trust the advices or the experience of a friend, instead of trying new things seen in an ad. So Rappi focus in the complete satisfaction of the customer. Our guest lecture, that talk about her Spotify experience, has already approach this theme, and how different are the European style vs the American style.Resultado de imagen de rappi

Adding value to their brand

  • Resultado de imagen de rappiRappi is searching constantly in the social media about the popularity of their brand and how the customers react to it. If it is memorable or if the customers really don’t care about the brand and they could actually use the same service but with another brand. In lationamerica they have leading us to a market world, where we start searching for a product and months later we really don’t care about the product, we have developed a fidelity to the brand and we start caring more about the brand. Our love to a brand sometimes reaches such a high level, that we start using the brand name, instead of the name of the product. For example: In Mexico we called the tissue papers “Kleenex”, because it’s the “best” brand. So when you ask in Mexico for a tissue paper, we will ask for a “Kleenex”, never for a “tissue paper”.

Catalogue

  • Rappi didn’t limit to only supermarkets, this start-up searched with many 24/7 stores (like pressbyran), coffee shops, some restaurants and some bakeries. Reaching more market and being able to satisfy different needs of their customers with just one app. Also the design of their catalogue is really cool.Resultado de imagen de rappi

Why this post?

#1 So the main reason of this was to contact Rappi, and give some feedback. A plus, was some suggestions of the european style that I like.

#2 The second reason was that I think someone in the classroom has a similar start-up, he wants to do, so he can use the experience of Rappi and may be even try out some of the Latin-American techniques.

This is a short story illustrating how networking is so far the most powerful tool to progress I have encountered.

Recently we had a guest speaker in our entrepreneurship class (ME2603) and she mentioned the SUP46 Startup Café as a good place to connect with people. Since I was looking for startup events to attend and also for feedback for my venture idea I decided to follow my own advice and just “be present” there. (Check out the article here)

Putting yourself out there

When I entered the café it was rather empty and i took a quick look around before chatting up someone standing at a table. It turned out, that this person was Lana Kaupuza, the receptionist of SUP46. I explained to her the reason for my presence: to collect feedback and find people who might help me with the development of a prototype for my venture idea, the Sound Hub. (See the website here)

After explaining the idea to her she started coming up with very useful feedback and ideas for improving the business model. She also gave me several tips on how to proceed, which events and institutions to go to and even gave me a tour of the SUP46 office.

While talking to other people and collecting feedback on my venture idea I ended up helping some people from a start-up called “Nosto” in the presentation room to set up their Background screen for an event they would host that evening.

When I articulated to Lana how happy i was to get to meet all these interesting people and getting all this positive feedback she said something that stuck with me:

“There is really just two things that we have control over: Attendance and Attitude”

Networking Success

Shortly after leaving the building I started getting invitations to several Facebook chats…

Turns out Lana had asked on her Facebook if anyone was interested in helping with a project including electronics and Bluetooth and then connected anyone interested with me.

Me with my new partner

Me with my new partner

From one of these chats emerged a meeting with a guy named Shehryar Khan, a software developer at Ericsson. We met today in the Startup Café and had a quick chat about where I was going with the project and how it could be realized before he agreed to help me with the development of a prototype using an Arduino Development Kit.

This result was beyond by wildest expectations and I’m very excited to see the further development.

What can you take from this post?

  1. It’s proof that simply showing up at the right place and talking to many people can yield great results.
  2. It shows the power of networking and creating the kind of connections with people that make them happy to help you.
  3. If you feel like getting ahead with your project, but there is no start-up event happening at the moment; just got to the Startup Café at SUP46, you wont regret it!
Broccoli soup at Startup Cefé

Broccoli soup at Startup Café

PS: The Startup Café also offers very tasty food.

Wednesday I went to an event called “Doing Good Better: An event with Will MacAskill”. Nearly 190 people attended this event quite interesting.

 

effective_altruism

 

Will MacAskill is an Associate Professor in philosophy at Lincoln college in Oxford.

He cofounded two non-profits: “80 000 hours” –which provides research and advice on how to make a difference through your career-, and “Giving what you can” –encouraging people to commit to give at least 10% of their income to the most effective charities-.

These organisations helped to spark the effective altruism.

During his talk he tried to explain us how to make the most difference with the time and money at hand.

He shows us some social programs –like the Play pump, or Scared straight which is a program for juvenile delinquency in which they give a tour in prison to show how the life is hard in there….but this program is actually leading to more crimes, rapes …than before- that deviated from their main goal.

After that he explained us a simple way to help people all around the world without much effort, for example using his non-profit organization “Giving what you can”.

You can read more on his book Doing Good Better – Effective altruism and How you can Make a Difference-.

Attending payed off! With our project group (Frederik, Wesley, Safia, Nadia and I) we attended a lecture organised by the Nobel Nightcap (SNNC) on innovation. Håkan Borg and Daniel Carlsson told us about KTH innovation, a university based organisation that provides early start up coaching entirely for free. KTH recognises the fact that employees and students are in a valuable position to make new discoveries and doesn’t want to capitalise on that. The opposite is true: in order to stimulate future development based on these insights, they allow the inventors to retain their intellectual property. This agreement is called the Professors’ Privilege. And because there is this desire of KTH associates to further develop their ideas, there is also the free coaching service by KTH innovation that helps making these ideas reality. No equity, just good promotion for the support and quality that KTH provides.

On a different note: after the lecture I grasped my opportunity to speak to Håkan (who has experience as a IP lawyer) about how to further develop CityLights. He told me that KTH innovation is there for the very young ideas like these to help figure out whether there is a market for them and if so help them on the way to success. They have the experience in house to help you (in a bit of a soft money way) to realise the future you are dreaming of. An arrangement I feel I could only dream of ;)! If you’d also be interested to find out more on this, check out their website: KTH innovation.

There is an event in Istanbul, Turkey from the 5th to the 12th of January 2017 where you can improve your skills, learning all the tactics relevant to start-ups.

I think it is a great opportunity for travelling, learning more about start-ups, meeting new people and having fun with new friends from all over Europe!

Read more about this event on the website page: https://www.best.eu.org/event/details.jsp?activity=g5tb3td

Who is organizing this event?

BEST, Board of European Students of Technology. It is a non-profit and non-political organization which provide exchange possibilities for students all over Europe.

BEST organizes different activities where students of technology from member universities get the chance to complement their fields of study, their international experience, set up contacts, improve their English level and have fun.

How much does it cost?

It only costs your travel expenses to go to Istanbul + 32 euros. This fee of 32 euros includes accommodation (The Hub Hostel), food and activities.

BEST is trying to get as much money as possibly by co-operating with several organizations like universities and companies. That’s why BEST’s events are a great way to travel for low cost!

How can you apply?

Apply following the link on the event page website before the 9th of October! A motivation letter is required.

 

There are more events in other cities which are covering many different technology fields if you want to have a look at them as well: https://www.best.eu.org/courses/list.jsp

Don’t forget the deadline: 9th of October!

I am part of BEST Stockholm so feel free to ask me more information if you are interested 🙂

capture

Yesterday we had to woo investors with a presentation about our company to be able to invest for the future quarters. I do not know about you, but I hate talking in front of people. I always get so nervous, forget what I am supposed to say and never remember what I have said when I am done. So when it was time for my group (Ace) I was not feeling to good, and I was supposed to start talking. But there was a bit of a problem with the projector and I just got more nervous, but I got through it and felt relieved after.

The next part of the class suited me better as we had to now get the investors to give us their money. The first investor wanted to give us 1 million for a fairly good price after some negotiations and we happily went on to the next one. Here we got the whole sum of 4 million for a better price J. I think the whole group got a little exited and did not negotiate hard enough (mental note for future), we could have gotten even more money per share I think. We could have gotten even more money from the third investor, but as we could only have a total of 4 million we had to stop. But as we had the best financial statements of all the companies it was quite easy to get the money, so we really should have been a bit harder with the negotiation about the price of the shares.

Over all I like the simulation game! I do not know about you, but I am learning a lot and like that you quite quick get feedback about how your decisions affect the company. As of now we have the largest market share closely followed by BeGroove Tec and far the best financial score. But the question is, will it continue this way? Have we made the right choices for the next quarter and will we keep our position? We will see on Friday.

Do you have the same problem with stage fright as me? Or do you have any tips?

So last week I went and met Simon that works on the start up SPARTA and, just like the old warriors of Sparta, the goal is to create the worlds strongest arme. SPARTA’s idea is to educate and train companies sales team to enhance their sales numbers.

One interesting thing Simon said was his take on students desire to work for big companies. For example when Simon graduated the School of Economics for a couple of years ago all his classmates wanted to work for big known companies such as Google, Boston Consulting Group, Apple etc. He says that this is the reason for why it is hard for a start up to be able to hire attractive students.

I will help him by posting here to tell you guys that they are currently hiring so if you have a great love for Start ups and want to work for them you should talk to me in class. SPARTA needs programmers and also salesmen today! I will also post SPARTA by posting in the Industrial management and economy network of Sweden a job offer that Simon will write to me – I will help them find work force.

read more on www.spartasales.com

skarmavbild-2016-09-28-kl-12-57-15

Yesterday evening I had the pleasure of attending an inspirational talk organised by KTH innovation. They had invited Fredrik Wester who is the CEO of Paradox Interactive as the speaker for the evening. He was to share about his entrepreneurial journey of building a company from scratch. When I first arrived the room was full and you could feel the excitement in the air. This might be due to the fact that KTH is full of nerds who are gamers.

bild2 The talk started with the CEO talking about the history of the company.  Paradox Interactive was founded in 1998 and is based in Stockholm. It is a video game publisher and is well known for historical strategy games computer games. They are well known worldwide for games like Europa Universalis and Hearts of Iron. If you don’t know about these two games, then you are definitely not a Gamer nor a nerd ;).

The CEO went on to talk about why he went into entrepreneurship and why he encourages us to join the entrepreneurial game. He talked about many the pros and cons of starting a business and how rewarding it can be if you manage to succeed. He mentioned that as an entrepreneur you have the freedom something that you can’t have if you work for a company. You also get to select your team which is key to success. You pick the people you feel you can work with efficiently and produce results. He also mentioned that the Entrepreneur owns the risk of the company. This is important as you know your strength and weaknesses.

 

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He went further into philosophy of a business. The culture you set in the business is very important. As the leader you have to behave in the right way to foster a good culture in the company. He mentioned that flexibility and efficiency in a new venture is key. You have to learn to adapt to the market fast. In his view a business plan is the most important than the technology or solution you provide. He took an example in his company and said he puts 100% in business and 50% in developing because cash flow for the company is very important for the smooth running of the business. He also mentioned that actions are more important than ideas. If you have a good idea and do nothing, then its worthless

He proceeded to talk about leadership in a company. One of my favourite quotes from the talk was when he said that “ you as the entrepreneur are the biggest bottleneck of your organisation. You build the atmosphere and you have to lead from the front’’. He said also leadership is defined by results and not attributes. Your Rank in the organisations does not confer privilege or power but imposes responsibility. The higher the rank the more the responsibility.

At the end of the talk we had a mingle session and unfortunately I didn’t get the opportunity of talking to him because of many people who wanted to do the same. I went home thinking about 3 things, your actions, business model and leadership is key for a start-up.

yourstory-what-is-an-entrepreneur-1

I met this interesting woman today. We got into the topic of what we did for a living I asked what her job was. She uttered with pride “I am an Entrepreneur.”

To me this answer was unfinished, as it did not answer my question of what she did for work. She however seemed to be so strongly identified with being an entrepreneur that she did not feel a need to explain herself further. She was “an entrepreneur”, to her that was self-explanatory, but to me it was not obvious what she meant by that. It got me thinking of some kind of definition, what is an entrepreneur?

The definition of an entrepreneur varies from person to person. Paula Fernandes expresses in her article in Business News Daily that “most people would agree that an entrepreneur is a person who has started his or her own business. But that basic definition barely scratches the surface.” (Source 1).

In her quest for a definition Fernandes has asked what an entrepreneur is to 15 company founders and business leaders. One answer by the CEO of Thrive15 was that “An entrepreneur is someone who seeks to profitably solve a problem that the world has, in exchange for enough monetary compensation to achieve their dreams.” (Source 1).

Another response from the co-founder and CEO of Seventeen is that an entrepreneur is someone with “the mind-set that allows you to see opportunity everywhere.” (Source 1).

A more extreme definition is that “entrepreneurship is a lifestyle, in that being an entrepreneur is ingrained in one’s identity. [It] is the culmination of a certain set of characteristics: determination, creativity, the capacity to risk, leadership and enthusiasm.” (Source 1).

Ken Krogue also tries to answer what an entrepreneur is in his article at Forbes Magazine (Source 2). Krogue writes that an entrepreneur is a both a leader and a manager, a statesman and a politician, and is someone who constantly strives for not only understanding things but also actually going to the source in order to learn them.

In an article in The Economist the definition of an entrepreneur is said to be split into two different distinctive views “The first is the popular view: that entrepreneurs are people who run their own companies, the self-employed or small-business people. The second is Joseph Schumpeter’s view that entrepreneurs are innovators: people who come up with ideas and embody those ideas in high-growth companies.” (Source 3)

Furthermore, in an article in Inc., the founder of The Marketing Donut has the following definition “An entrepreneur is someone who, rather than working 8 hours a day for someone else, would prefer to work 18 hours a day for [him or herself].” (Source 4).

Is an entrepreneur; someone who works more than most people, is it a business version of a Renaissance man, or someone who simply runs a business? Well, that all depends on your definition of an entrepreneur.

What is an entrepreneur to you?

 

Source 1: http://www.businessnewsdaily.com/7275-entrepreneurship-defined.html#sthash.eeZ87YEB.dpuf

Source 2: http://www.forbes.com/sites/kenkrogue/2013/07/03/what-is-an-entrepreneur/#271f37cb5586

Source 3: http://www.economist.com/blogs/schumpeter/2014/02/our-schumpeter-columnist

Source 4: http://www.inc.com/justin-bariso/so-what-is-an-entrepreneur-anyway.html

Image source: http://www.statuswhatsapp.co.in/wp-content/uploads/2016/04/yourstory-what-is-an-entrepreneur-1.jpg

 

I decided to make a post a the essence of entrepreneurship, things that we just find awesome! So there are some students from my home university in Delft, the Netherlands, who formed a startup and I believe this is one is seriously taking off. So there their simple idea is this: You go to a festival and have a lot of fun for a weekend an very hung over you start packing on Sunday. The smelly, gross, possibly torn tent you bought for a couple kroners at biltema you just leave behind as you can’t be bothered bringing at back. This situation sketch you can see below if you don’t believe people are doing this. So instead you also could have bought a tent from Kartent. This tent is made from completely recycled cardboard and fits 2 people. It even is rain-resistant for up to 48 hours!

Bildresultat för Glastonbury camping after

I like the idea that you even don’t have to bring it along with you as you can order it in advance with your festival ticket and, depending on the festival, they are in between 30 and 45 euro’s! If you are not as convinced that this is a pretty awesome business idea let the fact’s speak for themselves. They started brainstorming last year and in their pilot season they sold at 10 different festivals, all very big and prestigious. Also Kartent is available in the Netherlands, France, Spain, germany and the UK.

I just want to wish all the best to them and I love what you are doing. Hopefully they keep going and we can expect to sleep in a Kartent the next time you go to a festival here in Sweden.

http://kartent.com/