So Alycia, ceo of ACE, invited all the team to this event. As you can see on the previous posts, big part of the class went also. So… I will just let here the tips I found about the 3 pitches to avoid saying what the others have already said:
- Sometimes you know so well your idea, you can´t really explain it.
So this happened most with the second start-up. She was struggling to communicate her idea, because for her it was so easy to say one sentence to understand her start-up. But when I saw the faces of the others, there was confusion in almost all the faces. The communication was bad, so the host said “I think you know so good your idea that for you is easy to understand, but for us is not”. If you are going to explain your idea to an audience, maybe more practice with random persons can help to improve your communication.
- More simple please
So this happened more with the last speakers, they were talking about so many different things, it was just too many data to understand even the basic concept. For example, I know the third start-up wants to talk about the endless possibilities, but. sometimes less is more.
- Innovative Business Models
I have seen this trend in many articles, places, blogs, etc. A need of new ways of managing the companies, so maybe you can satisfy this need.
- Chill out!
I don´t know if it´s because I am more emotional for being Latino-American, but for me the first start-up speaker was really aggressive in his answers to the hosts. I think that he was so passionate about his start-up that he felt attacked when the hosts criticized him or the start-up. I think you have to be passionate about your idea, but you have to be able to control yourself and be open to constructive critics.
Rappi is the first app in Mexico that allows you to buy groceries from many supermarkets and even local bakeries. In Mexico its diffusion started just some months before I came here, we had before this type of service with the supermarkets, but it was more the telephone calling system. I will show you some techniques that Rappi had used to gain more popularity.
Rappi is searching constantly in the social media about the popularity of their brand and how the customers react to it. If it is memorable or if the customers really don’t care about the brand and they could actually use the same service but with another brand. In lationamerica they have leading us to a market world, where we start searching for a product and months later we really don’t care about the product, we have developed a fidelity to the brand and we start caring more about the brand. Our love to a brand sometimes reaches such a high level, that we start using the brand name, instead of the name of the product. For example: In Mexico we called the tissue papers “Kleenex”, because it’s the “best” brand. So when you ask in Mexico for a tissue paper, we will ask for a “Kleenex”, never for a “tissue paper”.
Slush is not only an event hosting several entrepreneurs, but it’s also created by entrepreneurs and it’s a non-profit organization, that’s why they are recruiting more than 1,500 volunteers this year. So as Nadia said in her blog “The entrepreneurs were all open-minded, glad to share their ideas and ready to listen to our ideas and our feedbacks.” You will be around hundreds or maybe thousands of entrepreneurs, and you will have the opportunity to learn of them.
