So Alycia, ceo of ACE, invited all the team to this event. As you can see on the previous posts, big part of the class went also. So… I will just let here the tips I found about the 3 pitches to avoid saying what the others have already said:

  • Sometimes you know so well your idea, you can´t really explain it.

So this happened most with the second start-up. She was struggling to communicate her idea, because for her it was so easy to say one sentence to understand her start-up. But when I saw the faces of the others, there was confusion in almost all the faces. The communication was bad, so the host said “I think you know so good your idea that for you is easy to understand, but for us is not”. If you are going to explain your idea to an audience, maybe more practice with random persons can help to improve your communication.

  • More simple please

So this happened more with the last speakers, they were talking about so many different things, it was just too many data to understand even the basic concept. For example, I know the third start-up wants to talk about the endless possibilities, but. sometimes less is more.

  • Innovative Business Models 

I have seen this trend in many articles, places, blogs, etc. A need of new ways of managing the companies, so maybe you can satisfy this need.

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  • Chill out!

I don´t know if it´s because I am more emotional for being Latino-American, but for me the first start-up speaker was really aggressive in his answers to the hosts. I think that he was so passionate about his start-up that he felt attacked when the hosts criticized him or the start-up. I think you have to be passionate about your idea, but you have to be able to control yourself and be open to constructive critics.



The day we had our class at 8.00 a.m. I was the first to arrive, so Serdar and me started to talk about the course. I told him, I am really not into this entrepreneurship thing, that I am just in this course, because my home school is interdisciplinary (that means we have to take a lot of mandatory courses, sometimes even if we don’t like them). Then he remind me about intrapreneurship, in that moment I have already think about it, but it was only like “ok, may be it’s a possibility”, but it was until I went to Product Tank, that I am really into intrapreneurship and I am looking forward to become one.

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So Tobias’ Blog, has already talk something about Product Tank, then I will just leave you some tips of the product managers that I found valuable:

Be the Visionary

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“Paint a vision of where you want to go”

Delegate Responsibilities

“Aline the people with your vision, get everybody involved”

Identify your Stakeholders

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“They are the decision makers, get to know what is important for them”


“Show the stakeholders how, when, why and where”

Peace Keeper

Image result for peaceMalin Cammack, who had the most years of experience in the group, said that sometimes you have to know when to take a step back and your job of that day will be to create an internal and external peace, to be able to negotiate, solve the pain and keep all together. Also, to control your emotions as well, yeah that doesn’t sound like an easy job.

This event help me a lot, I recommend you the events on SUP46, a great experience form beginning to the end.

What is Rappi?

Resultado de imagen de rappiRappi is the first app in Mexico that allows you to buy groceries from many supermarkets and even local bakeries. In Mexico its diffusion started just some months before I came here, we had before this type of service with the supermarkets, but it was more the telephone calling system. I will show you some techniques that Rappi had used to gain more popularity.

Techniques of Rappi (The Latin-American way)

Growth Hacking

  • Growth Hacking is a technique that searches to raise the volume of the users, earnings and impact of the company with the minimum of possible resources. Rappi use their costumers as their main way of marketing. latin-americans tend more to trust the advices or the experience of a friend, instead of trying new things seen in an ad. So Rappi focus in the complete satisfaction of the customer. Our guest lecture, that talk about her Spotify experience, has already approach this theme, and how different are the European style vs the American style.Resultado de imagen de rappi

Adding value to their brand

  • Resultado de imagen de rappiRappi is searching constantly in the social media about the popularity of their brand and how the customers react to it. If it is memorable or if the customers really don’t care about the brand and they could actually use the same service but with another brand. In lationamerica they have leading us to a market world, where we start searching for a product and months later we really don’t care about the product, we have developed a fidelity to the brand and we start caring more about the brand. Our love to a brand sometimes reaches such a high level, that we start using the brand name, instead of the name of the product. For example: In Mexico we called the tissue papers “Kleenex”, because it’s the “best” brand. So when you ask in Mexico for a tissue paper, we will ask for a “Kleenex”, never for a “tissue paper”.


  • Rappi didn’t limit to only supermarkets, this start-up searched with many 24/7 stores (like pressbyran), coffee shops, some restaurants and some bakeries. Reaching more market and being able to satisfy different needs of their customers with just one app. Also the design of their catalogue is really cool.Resultado de imagen de rappi

Why this post?

#1 So the main reason of this was to contact Rappi, and give some feedback. A plus, was some suggestions of the european style that I like.

#2 The second reason was that I think someone in the classroom has a similar start-up, he wants to do, so he can use the experience of Rappi and may be even try out some of the Latin-American techniques.

I saw that Nadia and Safia have already talk something about Slush 2016, so now I will give you 5 reasons of why you should send your application to volunteer at this amazing event:

#1 Entrepreneurship 100%

Image result for slush entrepreneur Slush is not only an event hosting several entrepreneurs, but it’s also created by entrepreneurs and it’s a non-profit organization, that’s why they are recruiting more than 1,500 volunteers this year. So as Nadia said in her blog “The entrepreneurs were all open-minded, glad to share their ideas and ready to listen to our ideas and our feedbacks.” You will be around hundreds or maybe thousands of entrepreneurs, and you will have the opportunity to learn of them.

#2 It’s in Helsinki

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You will visit Helsinki for a week and Slush give you, where to sleep and what to eat. The only cost that you are going to have is the trip, but come on! the price is around 88 EUR, its worth it. And after the event, Slush host a party for all the volunteers, and they say it’s legendary. Also, the event is in December, so you will get the most amazing views in Helsinki. This one is maybe more for the exchange students, but for the locals it’s really near, so it’s a short trip for you.

#3 It’s one of a kind experience

I just dare you to tell me a similar experience, there’s not. Slush 2015 doesn’t count.

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#4 The volunteer spots are highly popular

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So you are not only knowing more entrepreneurs, you are also knowing more students like you, other cultures, etc. If you still are not convinced, you can go to and research more. And if you are interest in sending your application, here is the link

#5 Do it NOW – Sometimes LATER, becomes NEVER

I did it, why not you?