I imaging that everyone has started with their venture project by now, deciding on what kind of service or product you would like to offer customers. Much of the focus is on how the product or service is going to be better than the competition or how it is going to satisfy the customers’ needs. This is all very important, but there is something else which might be event more important namely the name of your product or service. This is the first thing your customers is going to see or here when they meet your idea for the first time.
I found this interesting podcast episode where they discuss the importance of the name, since it is the name that will symbolize what you are trying to achieve with your product or service. So, should you go for an abstract or associative name?
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