Todays lecture started by a talk of Haider Ghaleb, CEO of Sandbox. It was a bit different than the talks before, because he talked to us via skype. Skype is a good solution to talk to people which are far away, because you can still see them. Unfortunately Haider Ghaleb was not able to initiate a video connection. Nevertheless it was still great that he made some time for us, during the, I think, stressfull days before such a big event. Despite, the sometimes misunderstandings and silinces due to Skype, we got to know something more about Sandbox and the EXPO innovation challenge.
After that we talked about Business models and that we sometimes have to change our business model to become succesful. I really liked to examples, because most of the stories behind well known companies I didn’t know and it opened my eyes. Some examples were Dell, Nescafé and the fruit delivery service. The last one, the fruit delivery service, reminded me of a start up in the Netherlands what is now is probably going to be an unicorn. Namely the company HelloFresh.
HelloFresh delivers healthy foodbockes. There are many companies which deliver food or other supermarkt items to people’s home, but where HelloFresh differs from the other companies, is that they respond on the laziness of people. People don’t like to come up with ideas what to eat every day, so they cook most of the times the same recipe. HelloFresh comes with different recipes and sendt them in boxes with all the ingredients to the people. So people don’t have to go to the supermarkt anymore and don’t have to think about what they are going to eat. I found this a nice example of a company which does something else in their business model than other excisting companies.