The previous study year I worked with start-up company named Arctos brings nature close to people, by making it easy to find and book outdoor experiences. They’re building a platform that connects users to local partners, who offer experiences and activities such as hiking, camping and kayaking. You can use a local bus to go Nuuksio where Arctos performs. The main idea is to lower the first step to go to nature.
So I made their survey and gave some feedback about their current situation. I advised them to expand to Sweden also and their main goal is to expand whole Scandinavia but before that they have to test the idea in Finland to see if it works well. I also advised them to increase their marketing so people will get know it and then start use the service. I really like the idea because it connect busy urban peoples and nature by lowering the cap between them.
Here some nice links: