I have been giving feedback and talking with a start up. The start – up name is LUP and you can find them at KTH (Student Inc). They are three guys that started an app with a map in side where you can see loading zones adjacent to the cargo shipping address. I have been working with them before with our student consulting firm called Cane Consulting.

So what we did was giving feedback on what kind of value this would give to people and who their targeted segment should be.

To summarize it you can say that the targeted segment is not everyone it is all the people who works with driving big trucks and deliver (or more likely all delivery companies). They are the targeted segment because they are the once LUP is satisfying or helping with a problem. For the delivery companies using LUP’s app will save them a lot of time to find the right shipping address immediately.

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