In may 2015 I applied for a program named EU-XCEL to take my start-up experience further than i had done before. I felt it was time for me to do something, and it seemed like EU-XCEL was the perfect opportunity for me.
EU-XCEL is a Horizon 2020 and Startup Europe initiative which supports aspiring young tech entrepreneurs interested in co-founding new international information, communication and technology startups through scrum training and mentored virtual accelerator initiative with a focus on 5 different areas which is;  

Internet of Things
Health Informatics
Big Data
ICT4Development
Predictive Analytics
E-/M-Commerce

I got chosen as a Danish representative and was invited to to participate in a week long accelerator program in Cartagena, Spain, and here I founded my first start-up “Sproutify” in collaboration with 4 other students spreaded over Denmark, Germany, Poland and Ukraine. We wanted to make a solution that helped people with growing herbs and edible plants in the city. In the past, when thinking about gardening and farming, images of the countryside filled with rows of vegetables is what comes to mind. But the times has changed. More and more of our local food production is going on in our urban centers. In fact, according to the USDA (U.S. Department of Agriculture)  about 15% of the world’s food supply is now grown in urban centers. And this trend is forecasted to increase as the world’s population rising. Urban gardening and farming are mishmashes of techniques and approaches to growing and raising food in densely populated urban centers. Because of the very nature of cities, there’s not a one-size-fits-all approach, but rather a plethora of solutions and practices that are undertaken by individuals, communities, cooperatives and businesses alike.


We took starting point in the fact that we are getting more people who lives in smaller areas. In European countries like Germany, 75% of the population live in urban areas and this number is expected to increase. Predictions tells us that we are going to be 10 billion people in 2050 and 66 % of them will live in the city. The space in the city is limited though and many people don’t have the space to grow plants. Many people venture into growing their own herbs and smaller edibles in their apartments, but a lot of them seem to experience issues with getting the plants to grow properly indoor.  Therefore created we Sproutify, which is a ioT based all in one solution for growing fresh herbs and edible plants at home to affordable prices with eliminating waste and reducing the environmental impact.

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