My start-up idea

I wanted to build a start-up to create a smartphone application linked to a website made to help people find local farm food producers and facilitate interactions between them. I started thinking about this idea when I noticed that there are more and more people in France trying to eat healthier and eco-friendlier food, especially organic vegetables, fruits, meat. To that extent, they try to avoid industrial food as much as possible because they often can’t be sure about where it comes from (which causes environment problems if it was imported from far away for instance), or if chemicals have been added to the food, etc. Thus, they tend to prefer to buy food directly from some local farmers which are supposed to produce more organic and eco-friendly food. But when I tried to find local producers around where I live, I couldn’t find any really close on the internet. In fact, they can be difficult to find because most of them get their clients thanks to word of mouth. That’s why I want to make an application which would help people get connected with the local farm products producers around them, and make the interactions between them easier.

Collecting feedback

I wanted to target more precisely my potential customers, so I had to know who would be interested in my idea. Thus, I got in touch with seven people from different places (cities and countryside), with different age (from 20 to 72 years old), different social background. These people were mostly family and friends but there were also a couple of people I’ve met on the website senscritique.com, which is a film critic website. It seems that it is a quite random range of people but in fact it is very varied, as I wanted, and I think one of the most interesting feedback came from one of my interviews with a guy on senscritique.com because as I didn’t really know him (we’ve had exchanged a bit about some films before) and because of the sometimes coarse-mind of cinema critics, he felt really free to tell me truly what he thought about my idea, even if it is obviously non-related with cinema. He specifically gave me a feedback on my pitch rather than my idea because he didn’t seem quite interested into it in fact. So now I know I have to work on my pitch and be more precise so people understand easily my offer.

Now let’s get to the point. I’ve noticed that my idea could interest mostly people who live in small towns or in the countryside because it seems quite annoying for people in big cities to have to go in the countryside to get their products, where the farmers are located. People in the countryside seem very interested into farm products but are not very interested into a website and even less an app because they already have their own habits and contacts. Actually, my primary target could be people 30 to 50 years’ old living in small or medium towns. I’ve received from one of them this idea of making a sort of subscription system to a farm food producer which could provide information on what products are available at a certain time. For instance, if a farmer has just finished to gather tomatoes, then he notifies to the app that tomatoes are now available for sale, and it would send a message to his subscribers who could then come buy some, etc. It could be really useful for people living in small or medium towns because they are not so close to the farm food producers to get these information, but they are still close enough to drive a couple of miles to get there.

Will I change my idea?

I will surely do slight changes because the feedbacks I’ve received are very interesting. Now I have a more precise view of who could be a potential customer of my service. Also, I really like the part about the different features that these people would like to see in the app. I feel it’s almost like working closely to the customers already, and I think it is one of the exiting things of developing a new product. Finally, I appreciated the feedbacks on my pitch because some people didn’t really understand the concept I was explaining so obviously I have to work on that. It reminds me of the pitches I’ve heard during the STHLM Tech event, which were not always clear so even if there were probably good ideas, I wasn’t always convinced because it wasn’t so evident to understand what they offered to the customers.

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