Stagecast is a startup at KTH Innovation pre-incubator that creates a whole new experience for the audience by integrating them into the fabric of a concert or event. The startup creates experiences and moments in live events and comprises of the following core values;
Stage Moments – enables integreation such as being a part of the illumniation by using various lighting functions.
Cast Moments – the audience can take photos from specific angles or at certain times to capture, for instance, a confetti rain, and then add filters. The pictures are tagged and only other members of the audience at the specific event can access them.
Message moments – allows organisers to send specific information to the audience and opens up for potential commercials or advertising.
Recent changes in the music industry, such as the establishing of Spotify, force artists to view revenue and concert experiences in a new light. In the past, concerts have been a way for artists to market a new album but today it is the live experience in itself that can bring the artist revenue and create unforgettable moments for the audience.Today, artists can take control of the way audiences use their mobile phones during concerts so that it does not become distracting but rather an opportunity to guide fans in how and when they should ideally interact, and when they should not. This will enhance the experience for all involved.
A Hackathon was now planned in order for the team to expand. There were a total of 13 candidates that took part in order to innovate and produce moments that could create amazing experiences. I developed a moment called the “Groover” which listened to live music and based on the high and low wavelengths of the sounds produced vibrations in the phone so that the audience may enjoy with the tune and not on their phones.
I met developers, founders of a startup, mentors , business specialists and tried to implement something that would actually make sense and not worry about the technology itself.
I ended up winning the hackathon and ticket to Slush 2016 with the Stagecast team to represent the team as a startup from Sweden and obviously enjoy the three day event in general.
In my next blog I would write about my experiences at Slush. They say it themselves that “No one in their right mind visits Helsinki in November”.