Up to a few weeks ago my stereotype image, probably influenced by background in mechanical engineering, of an entrepreneur starting a company was somebody that has a brilliant idea that could disrupt a market and strives for a “blue ocean” strategy, potentially something Aileen Lee would describe as a unicorn.
A few weeks ago, I started a group work with some classmates for a course I was taking at SSE. It turned out that one of them, Matilda, was actually 6 months in to the journey of starting a company called bSaka (you can visit their website here bSaka). I immediately though she was some kind of Swedish version of Mark Zuckerberg but this was not the case: the company goal is to help people live a life of harmony and happiness and it does this through the commercialization of clothes. These clothes are designed to support people during meditation activities such as yoga and are manufactured with a strong concern for sustainability. All this sounded great but I was still skeptical about the potential of such a company: Where was the disruptive technology? Where was the app? How can you compete with companies like Zara or Nike? What is better in them compared to incumbent players?
Recently the company held a start-up launching event and a new product was launched so I got to hear the story behind the company and the reasons that pushed this group of friends to engage in such a tough venture. Matilda had gone though some rough times that she had overcome through meditation and yoga. She found out that with a more harmonic and less frenetic life she was feeling much better, there company’s goal is to support people in this journey of self-awareness. Matilda speech was quite impressive and you could feel the inner motivation, there I realized that being an entrepreneur does not necessarily mean being original and having a disruptive technology to leverage but is mostly about trying to be good at what you do and passionate about it.