We all know what is the movie want to tell us, but what if we analysis this movie from entrepreneur view?
First of all, He is the only ski jumper in the UK, and also he is the holder of the British world record successfully. As a matter of market, he doesn’t have any competitor in the UK. He is the only “company” control the whole UK market. Media and people pay more attention to him because he is enjoying the joy of participation, which is exactly the Olympic spirit- not for winning but for taking part in.
Secondly, he got support from his mom and coach. His coach is a key factor for his success. He is a big company that supports Eddie’s small company. He will also benefit from Eddie’s success, he will earn his reputation and position back, like a big company return to the market in a different way. That looks like a mutual benefit cooperation in the market. The coach before he met Eddie, he was a dismissed, disqualified Olympic player. He got drunk every day and do the ordinary work. When he saw Eddie, he was impressive by his dream, hard working and sports spirit. I will not discuss his mom because she is Eddie’s mom, she will support her son all the time, you will never meet this kind of company in the market.
Last but not least, Eddie has a wonderful corporate culture. That is the movie wants to tell us- Any tough dream could not survive with insistence. He failed too many times, but he never gives up his Olympic dream. A great corporate culture plays an important part in success. Corporate culture is the soul of the enterprise.