Hi dear readers!

Just wanted to share with you about our exciting coffee business we set up in city a couple of weeks ago. We were a group of 6 colleagues, Robin Lindelius, Angelina Mallo, Marcus Olsson, Erik Wedin, Sara Österberg, and me, Johan Jonsson.  We had a lot of fun and got a nice experience within setting up a micro startup company. We managed to get sponsored by a engineering firm called Fexxet, they supplied us with coffee and the brewing equipment we needed for our sales and in return they got advertisement from us.

We initially started selling the coffee at Slussen, because of the high rate of people passing through. Later on we moved to Medborgarplatsen, because we noticed not enough people stopped to buy coffee at Slussen, probably due to the fact that everyone was in a hurry to get to work. 

Incidents that occurred were as follows: We gave a begging woman one cup for free, because we are good hearted. One cup was not payed for, because the customer said the payment was completed in Swish, but unfortunately it was not. We started selling each cup for 15 SEK, but decided to go down to 10 SEK when we noticed the demand for that price was very low.

Our results:

Costs: 61 SEK (paper cups 50 SEK, milk 11 SEK)
Income: 145 SEK
Profit: 84 SEK
ROI: 137%

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