Every single person, every single organisation on the planet knows what they do, 100%. Some know how they do it […]. But very few people or organisations know why they do what they do..”

Simon Sinek

I think many of you have heard the TED talk “How great leaders inspire action” by Simon Sinek. I had, in fact, not heard about this process until I met with a group of friends a few days ago and used this method for our potential start up.

Simon Sinek means that there is something that a lot of companies are doing wrong -they start with WHAT they are doing and then they’ll explain how. This would, according to Sinek, leave the potential customer or client with unsatisfaction. By delivering your message from the inside out, by starting with WHY you are doing something, you’ll share your vision with the customer in a more effective way.

As I mentioned, my friends and I are starting a new project based on sustainable development and we decided to use Sineks model from an early stage. Both to make sure that we are all on the same page regarding our WHYs, HOWs and WHATs but also to start thinking in this way from the very beginning -which will hopefully make it easier for us in the future when we start to share our idea.

If you have not heard about Simon Sinkes “The golden circle”, you can listen to his TED talk here. He talks much about marketing aswell (using Apple amongst others as an example), but we thought this was a great tool for us in an early stage of starting a new project.

Luckily, we had three windows in the meeting room which could indicate the three levels of the “Golden Circle” -our post its did not stick well to the actual circle we had prepared beforehand 😉

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3 Thoughts on “Start up process- Why start with WHY?

  1. I’m not so sure that every single person knows what they do. For example a child could be pressing random buttons on the parent’s keyboard just for fun, but the child doesn’t understand what they’re doing because they don’t know that playing with the keyboard will produce text on the screen.

    • Avatar emmaoller on October 26, 2019 at 9:49 am said:

      I think Sinek ment more in a buissnes-framework when he said that. But, if we apply this example to the golden circle, I think it would look like this ( we are now looking from the childs perspective).

      WHY: Because it is fun (as you said. The child is not doing it for any other reason (not trying to type something) -but it is still a “why”)
      HOW: By moving his/her arms over the keybord.
      WHAT: Pressing buttons on the keybord.

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