Open link at the bottom of this post to read about the failed launch of new coca cola that Serdar mentioned last class. The learning as I understood it is that they launched the new product in large scale without any close company to customer relation thus not getting feedback from the target customer segment.
http://www.coca-colacompany.com/history/the-real-story-of-new-coke
I believe a focus group, a little customer input, feedback or some market research could have done some magic here… It seems obvious that a major change like this entails potential huge risks.
To clarify, I know there were tests done that favored “New Coca-Cola”. But just asking customers what they would think of removing the old coke and replace it with the new. That would probably say something about the bond consumers felt with their Coca-Cola.
Yes agree. Guess it was good they made this huge mistake though so everybody could be reminded of the vitality of something seemingly abvious as customer feedback.
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