Virutally Fab

For the big fashion-lover that I am, I just had to try out My Closet Room after hearing their pitch at Sthlm Tech Meetup this Monday. Unfortunately, I forgot about the part that the haven’t finished their beta yet in Sweden and has only pre-launched in the US, so I couldn’t find them in iTunes app store (sad face). However, I did download a correspondence called My Fab Closet, which is also a Swedish startup and targets fashionistas, and has been praised in magazines such as Plazakvinna.

So I downloaded the My Fab Closet app, signed up and started using it. Since it is still in the development phase, some functions were still a bit unclear. However, you do get to mix and match your own outfits with your selected items as well as see what other fashonistas have matched and chosen. This I really appreciate, especially when I don’t use any other tools to build outfits and only do so in my head, it was nice to do it for real.

What’s also good about the app compared to other similar websites etc. is that this one is linked to actual stores with clothes that I can actually afford. Sites like Polyvore are linked to all kinds of brands, even those that have clothings that cost a fortune, thus making it less realistic and therefore less fun to use it. My Fab Closet has a realistic clothing base.

Besides building outfits, there is also a newsfeed with people updating their closet and so on, and you can also upload outfit pictures for other people to rate it as well as make a magazine cover of your own as your profile pic.

The latter function was a bit…well, did not speak to me that much. Just as Alexander Bard had commented, such apps can be too much show-offy, something people, especially me, can get tired of in the long run. I would in reality much rather just start a fashion blog than use the app.

But, the app is definitely for entertainment, but I am doubtful how much I will use it for everyday. The layout is also a bit confusing, i.e. you can’t really figure out how and where you can find more pieces to select for your closet. Curious to see how My Closet Room is like. Although I get the feeling that it is quite similar to My Fab Closet…